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Driver & Passenger Marketing Perceptions

Marketing, Product Reviews, Web Design

Today via email, I received the Executive Summary released today by Lyris (penned by The Economist Intelligence Unit) titled “Mind the marketing gap – Sizing up marketer and consumer perceptions.”  The article indicated “The findings...

Why Does Building a Website Cost So Much?

All Posts, Web Design, Web Development

This is a touchy topic for some people because it involves the main thing we’re all battling with in the current economy – MONEY. Depending on how familiar you are with the web world and which side you fall on (user/consumer or developer/geek), the cost of...

The Marriage of Content &; Technology in 2013 &; Beyond

All Posts, Content & Copywriting, Marketing, Web Design, WordPress

Let’s lead in with a fact shall we?  The Online Publishers Association (OPA) research has found that 57 % of technology users time is spent accessing content via the mobile Web, while the remaining 43 % is spent accessing content via apps.  Wow, one wonders what the...

Your Website – Pop Tart or Toaster Strudel?

All Posts, Content & Copywriting

While talking to a client about her new website that Design Theory is currently creating, we began discussing and distinguishing the differences of websites similar to her industry.  During the discussion I asked her if she wanted a Pop Tart vs. Toaster Strudel design...

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