All Posts, How to, Web Design, Web Development
Found this application from Adobe recently and though to share my experience with all of you. If you’ve been in the design industry for about a year, chances are you’ve worked on or own a Mac computer. I’m not going to get into how or why Mac’s are the preferred choice in design and development, but they are. One main pain in the rear though is browser testing, and since the common browser that we mostly use is Firefox or Google Chrome, access to Internet Explorer isn’t an easy because there isn’t an app for that on the Mac OS.
So enter Adobe for creating a web-based browser simulation app called Adobe Browserlab. It is free to use, all you need is an Adobe ID that you can also get for free and use immediately. This makes for browser testing across multiple browsers a much more pleasant experience even with side-by-side comparing. For those using Dreamweaver there’s also a way to integrate Browserlab for even more testing and preview abilities during your site developments. See some of the screenshots and video below.
[youtube http://www.youtube.com/watch?v=ZmU19swH7aY]
Are you already using Adobe Browserlab; well let us know your thoughts and some tips or tricks you’ve learned along the way in the comments below.
All Posts, Marketing, Social Media, Web Design
We’ve all heard the old adage, you only get out of it (a particular action) what you put into it. And that is so true when it comes to the online marketing of your business and the sweat equity you put into it. It takes time, effort and can also cost a considerable amount of cash if you have it. But if you are a frugal business owner or have fallen on hard financial times due to the economic climate, you need to review these 8 ways to promote your business online completely gratis!.
Free Social Media Resources
#1 Facebook posts need to occur on a regular basis to be effective. Most people are logged on during the prime time hours of 5-9pm. You can create quick posts about a new product or service, a free service tip or even ones that are relevant to seasonal time frames. For example, “Stay warmer longer and out of the cold less with a new SmartStart remote starter!”
#2 Blogging via your website is easy enough by adding a few paragraphs with information specific to your business or service. Adding fresh content on a regular basis will give you consistent indexing on major search engines. You can do this yourself or consider asking a friend or family member that’s a pretty good writer to put a brief article together that gives you an authoritative voice about your particular niche and hopefully a faithful following!
#3 Twitter posts are the easiest but seem to be the hardest to keep up with. Why I don’t know. But I do know is that prioritizing a few Tweets per week can help keep your business relevant in this social medium. If you just don’t have the time, there are social media management programs to help schedule postings on a daily or weekly basis.
#4 Hootsuite is a free social media management tool can help you to schedule and manage multiple Social Media networks and your daily/weekly postings. It’s free up to 5 networks and then becomes a paid service. This is a great no cost/low cost option and it’s super easy to use. Another option would be to consider asking a college student to do it for a few bucks so they can leverage it as professional Social Media management experience.
Free Website Resources
#4 merchantcircle.com holds major clout when it comes to online business networking as the largest social network for local business owners. They offer free online business listings, free marketing tools, internet advertising and so much more. It’s 100% free to set up a profile account so you can connect with other local businesses and promote your services/products.
#5 Yelp touts they are “the best way to find great local business” and true enough they are one of them. The site is well-known as the word-of-mouth for the digital world when it comes to reviews and opinions about businesses. Creating a profile is easy, smart device friendly and it is similar to Zagat, allowing consumers to rate your business. Don’t be afraid to ask your favorite and most long-term customers to add reviews to your business profile which helps increase your ratings. Remember, you will look better to consumers with 3 great reviews rather than someone who has none. But make sure you monitor your profile regularly in case someone puts something on there that’s less than becoming. You want to be able respond timely to anything that’s said which could affect your business’ reputation.
#6 Google Places helps consumers, much like Yelp, to help choose the right businesses based on their needs. These searches focus on geographically locating your personal needs in the areas of food, service industries and more. Here you can add photos, videos, coupons and even weekly specials all on your Place Page.
#6 Google+ Profile Business Page is another great tool by Google helps you find, share, rate, and recommend your business to their friends, and people across the web. But here’s the real gold nugget value – on this site you can also hold free customer meetings via 1 to 1 or even a 10-way video meeting called Google Hangouts. You can even stream and record conversations for playback later.
#8 A Free YouTube Channel for your business will allow you to upload your videos and market via your own channel! Plus you can really leverage this medium by programming certain settings and keywords to make your channel appear in people’s online searches. Not sure what kind of video to shoot? Consider educating your consumers via a Tips Video with several how-to’s or why choose your business infomercials. For example, if you’re an automobile service business, give a how-to-tell if your tire has a real flat or if it’s just the outdoor temperature affecting the pressure.
Last Tips
-Unless you want to pay someone to do the work for you, it sill takes a consistent effort of rolling up your sleeves and getting these resources to work for you.
-Remember, the goal is to create engagement and grow your online business presence leveraging these free online tools.
-Be consistent in your business descriptions across all these mediums so that search engines pull the same company information about your business.
-Keep in mind that with these resources, there’s no “set it & forget it” recipe. Even with Hootsuite, you’ll need to follow-up on your postings to check for comments and post responses to those consumer comments.
-You aren’t going to see dollar-for-dollar return on these efforts & the time investment you put into it. But I am confident that within 6 months, you will be surely see the fruits of your labors with leads and consumer recognition.
-Pace yourself so you don’t burn out and remember, slow and steady still wins the race all the way to the successful business finish line.
All Posts, Content & Copywriting, Marketing, Web Design, WordPress
Let’s lead in with a fact shall we? The Online Publishers Association (OPA) research has found that 57 % of technology users time is spent accessing content via the mobile Web, while the remaining 43 % is spent accessing content via apps. Wow, one wonders what the future of PC’s will be at those increasing rates of usage of mobile devices in a manner that was once relegated to PC’s. Don’t bother pondering too long because according to Peter Thompson’s recent article it has been predicted that during 2013, mobile devices will overtake PCs as the most common technology to access the Internet. That means smartphones & handheld device content will remain hand-in-hand and maintain quite the profitable marriage this coming year.
What it Looks Like
Based on the statistics above, the mobile device viewing of web content is growing at astronomical rates. Because of this, mobile operating systems and device specific websites require optimized content and high-quality imagery resolution for smartphone & tablet users. So most web designers and content writers are trading in their traditional methods of web marketing (including HTML sites) and traveling down the aisle with other tools on their arms such as WordPress and SEO-rich platforms.
Entertainment Content
Now a days, “infotainment” (which is information-based media content or programming that also includes entertainment content in an effort to enhance popularity with audiences and consumers) is a premier reason enhanced mobile devices screen resolutions need to be what iPad with Retina display has achieved for games, music and video. And just when you thought that was a match made in heaven, Chris Yewdall informed us that coming in 2015, software & mobile device giants like Samsung & HTC are releasing 3D phones that will not only enable consumers to shoot 3D content but to consume 2D content in 3D. AND to watch the converted 3D content on their TV’s. All of this innovations help us escape from the daily grind and enhance users experience.
Free Apps
Although most weddings cost a fortune, when it comes to espousal of apps & mobility, cost-free remains the key to our hearts. Many note that with the current economy, customers are increasingly on the hunt for free apps. Recent statistics show that Android free apps will continue to outnumber free iPhone apps into 2013. According to DISTIMO, a leader in app analytics, there are now more free apps available for Google’s mobile OS than the iPhone.
Purchase Power On The Go
After honeymoon bliss, couples go about the business of daily living and with most of our time spent on the go, our lives require mobile purchasing power. The ability to make purchases when the customer is “on the go” requires mobilized versions of websites that are fully functional but with quick and easy purchasing directives. Vivid imagery & engaging content are required to move the consumer from enticed to committed buying making on-device purchasing easy & effective.
Jumping the Broom with Cars?
Getting hitched on the physical & technological mobility bandwagon, Hyundai is taking us to another level! Ready for release in 2015, this car manufacturer will be coupling smartphone technology with their vehicles via the Hyundai Connectivity Concept. This new innovation is designed to wirelessly mirror the contents of your smartphone directly within your vehicle. By 2015, Hyundai says it can replace a conventional key fob with the consumers’ smartphone to lock/unlock doors by placing it over the NFC (Near Field Communications) sticker on the window or door. Inside, the smartphone is placed in a docking station within the center console where it activates the user’s profile & streams content to a touchscreen that displays all of the user’s music, radio stations and phone contacts. It can even control the navigation and various other on-board infotainment and telematics systems. Yes all that while recharging the phone’s battery wirelessly. And here’s the real gift of this technology and user interface nuptial, multiple users and their individual smartphones can access the same car in the same way.
So there you are folks…technology wed to content equals blissful & entertaining engagement for us.
About Design Theory, All Posts, Content & Copywriting, Web Design, WordPress
Most of the web design industry may be on WordPress overload but majority of us still can’t get enough. The WordPress, “I’m Lovin’ It” faithful-following understand that it has quickly become one of the fastest growing, most popular content management systems (CMS) for blogging, if not the most popular CMS overall. It’s extremely quick to install as well as easy to navigate and master. And they are consistently evolving across all platforms with simplistic, internal update features and plugins that are only a few clicks away in the backend. Often, there are no external file downloads even necessary! One of the best parts is that it allows both web design companies and individuals alike to produce dynamic websites without extensive knowledge of web development or code writing. Unlike traditional HTML sites, WordPress is extremely cost-effective and easy to change over when you tire of the layout look. If you want a fast turnaround with minimal time invested, look to web design firms such as Design Theory to supply you with a customized, stunning website with lightning fast turnaround at a start-up budget price.
If there’s a WordPress for Dummies TM (yeah, there really is) you have to know there’s some industry staying power and it is more than just a flash in the pan or temporarily trending on Twitter. They’ve definitely invested in their place at the table of content management systems. Some skeptics may wonder, well is it really that easy? As a non-code writing web content designer, I can say yes it is. And as I’ve quickly learned, if there’s something you don’t understand, there is a TREMENDOUS amount of help and documentation online you can find on nearly every aspect of customizing your WordPress website. If you can dream it, chances are it’s already been done with WordPress and documented somewhere tangible and therefore learnable.
WordPress also has one of the widest varieties of plugins and themes to choose from giving a seemingly endless realm of design possibilities. Let’s look at some of the recently added & most popular layouts. Looking for a simple way to showcase your photos? Check out this Free Photo WordPress Theme. Have a blossoming political career or want to blog about and propel your choice candidates’ ratings? Political Blogging WordPress Website gives you sound bites right on the homepage and yes that is our current Prez Obama on the 4th slide. If those don’t titillate your visual & artistic senses, feel free to peruse these Top 100 Most Beautiful WordPress Themes highlighted by TopDesignMag.com.
While these great themes are indicative of the WP developer bug bite, WP and its growing community of contributing developers do their best not to skimp on flash or fun. How creatively, fun are widgets! A Widget? For those who don’t know, it’s an on-screen device/application that can be installed and executed within a web page by an end user such as a clock, calendar, image, daily weather, etc. This allows putting your own style & spin to most WordPress themes/layouts. And speaking of spin…a great example of having more WordPress amusement can be the Flash Image Carousel plugin, which circulates a variety of images/photos in a cool, circular motion versus the typical, right to left slide show. WordPress Plugins are great tools that extend the functionality of your WordPress website and currently there are 21,820 plugins available directly on WordPress’s website (as of today that is).
Another feature that we all love is the ease of Drag and Drop content editing which makes content placement a cinch with 2 clicks. Oh and the list goes on and on…With WordPress it seems that if you can conceive it someone creates it and that’s the best part of being WordPress user and fan. So if you’re already an enthusiast or are curious about becoming one, check out some of the latest WordPress innovations via WordPress TV. What, their own online TV station – what’ll they think of next? Apparel? Say it isn’t so…sorry we can’t because you can wear it loud and proud via WP Apparel. Needless to say they’ve proven that the sky’s the limit and I’ll be tuning in to find out what’s hot from these tried, true and trendy website theme makers.
Lastly, to the Big W…if you couldn’t already tell –
Aw shucks, we love you guys!
~ Content Writing Inspiration ~ 
“A hunch is creativity trying to tell you something.” Frank Capra
All Posts, Web Design, Web Development
Most of us know how important it is to maintain a good business relationship with the clients we deal with. To do this, we must build their trust and confidence to ensure a good business relationship and ongoing business dealings. Back in April, I wrote a blog titled “They Trust Me, Trust Me Not…” which talked about the importance of gaining and maintaining the trust of your clients. At some point and unfortunately, you’ll come across a client(s) where the business relationship becomes as rocky as an everyday romance. Unfortunately, I am dealing with this issue right now with a client and in the process of deciphering what went wrong where, I’ve come up with some navigating tactics when the honeymoon seems (or is) over.
Realistically Set the Bar – What is absolutely essential is setting realistic client expectations. Under estimating a projects complexity or scope can cause serious communication breakdown and seal the fate of your deal. If you can’t meet an expectation, inform the client that there is no way the project will get done on time and within cost. Hopefully your relationship is strong enough that they respect your craft and know that it is worth hanging in there until completion and possibly investing more cash flow into the project. The flip side is that they are angry and/or frustrated – so what do you do? You take responsibility for the oversight or incorrect projection and build confidence once again through honesty.
Give or only take? What do you do when you need the clients input on an essential decision and they just won’t do their part giving you information? Does it seem that you’re the only one trying to resolve an issue or find a work-around to solve a problem? Then it may be time to confront your client (in a non-aggressive & professional manner of course) and find out why they’re not pulling their weight, what the hold-up is, etc. A great business relationship needs two committed & fully communicative parties and if one half isn’t fully invested, it will inevitably cause problems and the venture or business relationship may not be a successful one.
Keep the lines clear – Speaking of communication…we all know how frustrating it is to go through a “dead zone” while on our cell phones. It’s the same in the business world- lack of effective communication about how a project will proceed, timeline for completions, and projections of cost, can cause serious problems in your business relationship and your bottom line. To ensure you & the client are on the same page, try asking rhetorical questions (The “question” is posed for the sake of encouraging the listener to consider what was said/the viewpoint) or my personal favorite, the “regurgitation” method. This is basically asking the client to regurgitate/reiterate (“repeat a response after the cessation of the original stimulus” per Wikipedia) what you just said but they do it in their own words to help to confirm that you are on the same track and what you have asked or said is really understood.
Keep it business & not personal – Most of the time, difficult business situations that arise are often linked to communication. As with our personal life relationships, most of the time you only get out what you put in. I cannot stress enough that effective communication is essential. Whether the client feels unheard or you can’t seem to agree on a point, ALWAYS remember that they are the client. Keep a professional demeanor, a level head and govern the words you say recognizing the power of them over your current and prospective business dealings. Also have confidence in your talents and don’t let 1 clients displeasure cause a low hanging head. Know that their disagreement on a matter has everything to do with the business and do your level-headed best to keep it that way. Choosing to always keep it professional will command respect and they mght just use you again because of your stamina & professionalism.
Word of Mouth – It’s been reported that “studies confirm that word of mouth marketing drives 20-50% of business decisions.” Wow! So what that says clearly to me is that how you deal with the client, good or bad, has a profound effect on the success of your business as well as your future collaborative business efforts. It may be a little hokey but I always remember, what they say is tied to what they think and that can cause the deal to sink.
So I’ve learned some valuable lessons and am encouraged to further hone my craft and become better at successfully navigating the client relations waters. As I’m going up & down river though, I’ll keep these considerations pocketed in my life vest.
2012 Olympics, All Posts, Branding, Content & Copywriting, Marketing, Web Design
Google and Yahoo have always been on different paths in the quest for being king of the hill among search engines. But as I went to each site looking for Olympic updates & information, I noticed a glaringly obvious difference between the Gold & the Bronze when it came to their homepage content strategy for the 2012 London Games. As the two giants regularly tussle for domination of their sectors, is the competition fierce for the web visitors and advertising dollars during the games? As it’s been pointed out on several occasions, Yahoo has (or “is” based on opinion) a big branded advertising business and isn’t shy about it. Google is all search – you get no advertising on its homepage whatsoever. One could say that Yahoo’s homepage creates a schizophrenic type atmosphere and Google chooses to reflect why people go to any search engine at all – to simply search. Each has a diametrical perspective; which may or may not be shared by minimalistic loving web surfers or those who want to know everything every moment of every day.
Now it may just simply be “tomato v. tomahto” – all up to the users choice of flavor. Let’s see where these two rivals stand on the content podium for the 2012 Olympic Games looking at just this one, but VERY TELLING facet – the homepage. For this year’s Olympics, you can almost see the tumbleweed across Google’s homepage with nothing more than a clip-artish image above its unapologetic, simplistic search box. Whereas Yahoo completely capitalizes on the opportunity to lavish (and possibly overwhelm) you with up-to-the-minute stats on what sport is broadcasting, which country is leading in medals, and all note & news-worthy headlines from every vantage point of this historical event. 
Could it be that the choice of a clip-artish image was a passive-aggressive “thumbing of the nose” at Yahoo’s voracious need for your attention? If so, Google gets benched on the therapy couch for this one…lol. But before they end up neck and neck for your search engine loyalty, what finds them at the same starting line is the intent of the user. If one chooses to be in the know, then Yahoo wins hands-down because it is in part what they do best. Yahoo hand-holds you every day, all day- showing you what’s hot (and not) and postings about every media event worldwide. They actually look to be a strategic partner with both their advertisers and users alike. So you are ALWAYS in the loop, whether you want to be or not when just searching for let’s say a great vinaigrette recipe.
Die-hard Google fans will say that their fearless leader displays a search engine decorum truly lacking in their competitor and that if people want news, the can get news BUT only when they ask for news. They provide a discriminating à la carte rather than a force feeding approach. At the end of the day, Yahoo hands down is a true entertainment portal capable of satisfying various entertainment and leisure users. For better or for worst, Google isn’t trying to be an entertainment portal, so it doesn’t even come close to competing with Yahoo in this regard.
So as far as the 2012 Search Engine Homepage Olympics are concerned, Yahoo’s neck is a little more laden than its competitor. Now I know that Goolge lovers might say that “everything that glitters isn’t gold”…Well I guess you’re not Yahoo then are you? LOL.
