Building Your Brand Through Your Brochure
The keys to persuasive, effective marketing materials are great design and informative, persuasive content. Content is both words and supporting imagery that conveys what benefits a consumer will derive from the product/service you are offering. Think of brochures as...Reinvent Your Content-Part II
Last week I talked about what to do with stagnant content and how to scrap the old, try something new & rebuild your content-driven materials to work in favor of your business goals. This week I’m going to address how to navigate your business through the forest...Content Call to Action
You want me to do what? Something else besides read your blog or watch your commercial? Call right now? Give you the name of my friends & their email addresses? As if businesses don’t already require so much from the average consumer already, right! In...Sharpen Your Content Writing Skills
Focus on Client Needs – The whole point of writing content for your clients is to provide value whether on their website, via their print marketing materials or on a billboard. #1. Know their needs – spend time with your client obtaining relevant industry...Locking In The Deal; While It’s Still Hot
If you’ve been a freelancer for more than a year or two, the term “consultation” has a personal meaning to you. It means time you’re going to spend with a potential client for free to learn their needs and also your 15 minutes of fame to...-
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