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How to Identify Your Ideal Customer Profile or Avatar [PRESENTATION SLIDES]
Finding your target customers can sometimes be hard to do as a business owner. You’ll find yourself asking a bunch of questions that may sound simple, but the answers could be really cloudy. Especially in the days of online marketing, social media, and digital...
EMAIL SUBJECT LINES
Do you wish more of your audience was opening up your emails?
This email marketing quick guide is essential for business professionals that are aiming to enhance their email campaigns and maximize engagement.
Setting The Table
Last year my mom hosted Thanksgiving dinner. While this year's dinner will most likely be at our house, I wanted to share some photos of the table and place settings. As a photographer by second form of living, my personal pictures and work don't always see the light...
Clever Ad Placement In All of Social Media
These days in just about everything we do, we're just about accustomed to seeing a commercial, banner, popup, or some type of advertisement trying to get our attention. Even if the attention is only for a few seconds, winning our eyes for just those seconds can change...
A Behind The Scenes Video – PlayaLinda Beach Photo Shoot
This past weekend I got to work with some really talented photographers for the first time. George from D&D Photography and Jimmy from Clickr Photography. I've done a bunch of photo shoots before but never at a beach. While I will have another blog post about my...
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Are you listening to your current client design needs?
One of the biggest mistakes I think in this business is to treat your customer as a one time sale. Or even worse, as a number and not a long-term business relationship. This is actually one of our "theories" that a customer is worth more to us than...
How to you get in the mood to design?
It doesn't take years of being a designer before you can complain about "designer's block", or lack of inspiration to work on the projects you've got to get finished or started on. We've all been there. Browsing other designer sites trying to get...
Communication Between a Designer and Client
One of the things we web designers often talk about when we’re around each other is our client stories. And while I won’t get into most of the topics or details, I do want to highlight a few important ones that are pretty common. Those being,...
Content Redundancy: Social Media and Your Website
So you've got a blog right? You're on Twitter circulating your links to your followers. You've got a Facebook fanpage and personal page to post your blog links on. You've posted a similar post on Tumbler and Posterous. I'm sure I'm leaving out some...
Google+ sees more than 20 million users; means what?
I keep reading headlines this week of Google Plus' user gains in the millions. First 10 million, then 18 million and now about or over 20. While the numbers are impressive, what does this actually mean? Well in first, I think it may mean that many...
Why you should try Google+
So its been a little over a week now that I've been in and playing with Google+ (Google Plus). At first glance it has a good few visual concepts that are both familiar and appreciating at the same time. Like any other Google product, it is fresh...
Why you should “spell it out” for your clients
I've been in business for over 10 years as a freelancer and start-up owner. My first business was computer repair and maintenance. I learned early off with that business that the key to being successful was how I interacted with my clients. I'd get...
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