All Posts, Content & Copywriting, Marketing, News & Politics
Marketing strategies run the gamut when it comes to creativity – whether it’s pushing the envelope or pushing your buttons. Psychology Marketing (also known as Consumer Behavior Marketing) is one facet used by the industry meant to do exactly that; push...
All Posts, Content & Copywriting, Marketing, Social Media
A writer’s style is what sets one’s writing apart, is unique and intriguing. Such style is the way writing is dressed up (or down) to fit the specific context, purpose and target audience. Word choice, sentence fluency, and the writer’s voice — all contribute...
All Posts, Branding, Marketing, Social Media
Small business or large corporate entities are defined by the vision of the organization, as well as its value system as it relates to society and where it ranks among its industry contemporaries. Defining that within your marketing & promotion strategy in a...
All Posts, Content & Copywriting, Marketing, Social Media, Typography
Writing content for different platforms requires a varied approach for websites, social media platforms, and print collateral. It requires a certain level of skill to know the difference as well as what ways are most effective. What should remain constant however is...