The content on your website is your copy. It can be content from your flyers, brochures, mission statements, or other pieces of company materials. Years ago, it wasn’t much of an issue what your content was like or what was really being said. Nowadays, your website content is pretty important if you care about your site search rankings and search findability. (I’m not sure that’s a real word, but lets go with it for now)
One of the things that takes up the most time in web site creations and development is the website copy. Its the content for each page that the website is going to have. So from your welcome message to your about us message(s) all of this needs to be carefully written up. Some website owners don’t put too much thought into their copy, and maybe put more emphasis on the look of the site. Depending on the type of website and traffic you plan gain, the text on each of your pages could prove critical to your search relavance when people are looking for your type of product or service.
Below are some tips on good website copy and content:
- Write content that is relevant to what people are searching for
- Solve problems
- Don’t be scared to be a little controversial
- Link your source information to named brand or mainstream sites for proof (if necessary or beneficial)
- Speak in a tone that exudes experience
- Make it easy to read
- Create eye catching headings
These tip should be a good help to those currently developing their site, and even to those of us that may need a refresh of content on existing sites. We also have staff to help you with your website copy should you decide you need it. Visit the main Design Theory website here and fill out our Contact form.
If you’ve got any tips to add by all means let me know in the comments below!
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Nice post Jean! I especially like these points you bring up:
“Don’t be scared to be a little controversial
Write content that is relevant to what people are searching for
Create eye catching headings”
Controversy sticks out and doesn’t blend into the million other posts out there so I definitely agree.
When you write relevant content that has basic SEO in mind you are guaranteed to be picked up by the Googles.
If headlines are not eye catching, people will not read it! People are just too busy these days. You have to grab them for a second and say, “Hey you, stop and read this”
Thanks for reading Chris! I’ve been trying to think more about writing things controversial – at least just a little. I think those types of posts are a bit more interesting to read.
Also writing with SEO in mind is very important like you said. Have you heard about embedding links back to your site with certain words within your posts? For people who copy your content for their own gain, they say to do this to better protect your content.