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Effective Content Writing Tips for Different Platforms

All Posts, Content & Copywriting, Marketing, Social Media, Typography

Writing content for different platforms requires a varied approach for websites, social media platforms, and print collateral. It requires a certain level of skill to know the difference as well as what ways are most effective.  What should remain constant however is...

Do-it-Yourself Business PR

All Posts, Branding, Content & Copywriting, Marketing, Social Media

When trying to market their products and/or services, most small businesses aren’t thinking about public relations.   But they should.  Regardless of size, profit margin, or number of employees, you must realize the image you portray is everything and is...

Content Olympiads-Coke Gets the Gold!

All Posts, Branding, Content & Copywriting, Marketing, Social Media, Web Design

We know that Content is King…yes, yes, yes – we’ve heard that over & over again.  But let’s talk about the content strategies being implemented by brands and media leveraging this great sporting event taking place right now.  I’m confident it was a full on...

It’s All About the Hook in Link Baiting!

All Posts, Branding, Content & Copywriting, Marketing, Social Media, Web Design

What in the world is Link Baiting? In the simplest form, it is the act of creating any content within a website, advertisement or blog that is designed to gain attention and more importantly, encourages people to link to its original form.  The goal of link baiting is...

5 #FAIL Signs in Social Media

Marketing, Social Media

There is no denying that many people are using social media in one way or another. There’s probably thousands of people each day that are new to it too. There are so many networks to use, and each one gets updated or releases new features so often, that I dare...
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