Before Your Next Paid Instagram Ad, Read This

Before Your Next Paid Instagram Ad, Read This

Contrary to what most think, email is actually still very much relevant and effective. I say that because I received an email from Nick at Delmondo (they’re a video analytics company) and one of the articles was about Generation Z and Millennials and their feelings on Instagram and SnapChat. You can read the full article here on Adweek’s website.

I use both platforms, yet I personally enjoy Instagram over Snapchat. That may be because I’m a photographer and enjoy pictorial art over video, or maybe it is an age thing? Still the infographic the created by Adweek was actually pretty informative and well worth the few minutes of your time to review if you’ve been considering paid ads on Instagram and SnapChat. We at Design Theory have paid for boosted posts and ads on IG and have found some moderate results in the way of increased traffic to our website landing page, likes, and engagement. However the statistics that most in this infographic either don’t pay attention to the ads they see or don’t remember them is alarming.

Infographic: Carlos Monteiro

If these two demographics are your target audience you’ll certainly want to check your analytics and impression stats to see just how effective your posts are, and also the social media platform and determine if it’s working for you. Obviously you want your brand awareness to improve and grow, that’s the main reason (or should be) for paid advertising. However you should be vigilant about how and where you spend your marketing dollars. Just because you’re paying for it doesn’t mean it’s worth it – or is enough!

Have you been thinking about marketing your brand, products, or services on Instagram and SnapChat? If you have questions feel free to contact us, and if you have some testimonies about your experience we’d love to hear about them too.

Blab Replay: A Novice Look at Snapchat

Blab Replay: A Novice Look at Snapchat

Earlier this week on Blab, we did our show talking about Snapchat at a really basic and superficial level. I’ll be honest I’ve only used it personally a few times in the last 6 months, and don’t know all there is to know about the application. So Bess and I figured we’d learn a little bit about it and discuss it on the show.

The main thing I’d like to mention though is this, there are many social media channels out there. While Snapchat is pretty popular of lately, that doesn’t mean it’s the main network for you to shift all of your focus on. You’re really going to want to think about where and why you’d use it, and the benefits that you’ll be making to your audience. Just below this video are some great links to read to learn more about it and some ideal use cases. Be sure to share and let me know your thoughts in the comments below!

Show Notes:

Snapchat Features You Didn’t Know Existed (Or Just Didn’t Know How to Use)

Snapchat Marketing: A Beginner’s Guide

Check out your Snapchat Analytics

What’s new in digital content sharing?

Tech Infographics Social Media Infographic 2014With the latest trend in social media forums, a strong social media strategy is a must in 2014.  But in order to develop that strategy, you first have to start with the most widely used social network tools available to you. designed this awesome infographic highlighting the new and fresh approaches to how we consume content and engage in the digital space.

Those of us who live and breathe social networking like air are well aware of these new digital sharing tools. But just in case you aren’t, here’s the CliffsNotes on Snapchat, Pheed, Line and Vine.

Snapchat is a mobile photo and video sharing service available for both iOS and Android devices.  Videos range from 1-10 seconds, and photos remain viewable for that same length of time. The cool thing is that before sharing, users have the option of annotating clips with text and marker tools to add fun and artistic design elements.  One of the most disputed and widely known aspects that many teenagers like (and those looking to erase the breadcrumb trail to their deeds) is the self-destruct mechanism that can be set by the sender to erase the message contents within seconds of you viewing it.  And as a result, there are big discussions happening about how Snapchat is used for and may contribute to unrestrained sexting and bullying.

Pheed is like your personal life channel that holds video, audio, live events and text “pheeds” to your undying following.  It appears to be a robust version of Instagram, Twitter and Facebook all rolled into one.  Since it’s roll-out, it’s become increasingly popular with musicians and celebrities.  So if you love the fishbowl life, this is the social network for you.

Line is a new communication app for your cell phone that allows you to make free calls and send free text messages without restrictions.  So you can talk to local and far away friends and family, and even  hold business meetings.  So it seems to be another version of Skype but perhaps a bit more refined.

Vine, created by the folks at Twitter, lets you record and share six-second of looping video clips. It works as a mobile app that captures and uploads your images to share with friends and family.  Vine captures and shares brief content much like Twitter, but a little longer than Snapchat. It also has a scrollable feed of all your friends’ vines on the homescreen to keep up with what they’re posting.  Although fun for kids, I’m not really sure of the benefits for adults using it.

Call to Action: What do you think about these social network tools?