Getting over the Hump – An Inspiration for Blog Writers Block

Even those who have great aptitude in writing sometimes find themselves with literally NO WORDS! Unlike our verbal language, writing is actually one of the most difficult activities that we humans use to formalize communication sin la boca (without your mouth if you don’t speak Spanish).  It sounds simple but as Wikipedia has defined it:  writer’s block is “a condition, primarily associated with writing as a profession, in which an author loses the ability to produce new work. The condition varies widely in intensity. It can be trivial, a temporary difficulty in dealing with the task at hand.”  Uh, yeah- I couldn’t have said it better.  But what does one do when the deadline is looming and the children are to bed and it’s man vs. machine and you realize…I’VE GOT NOTHIN’!  Thank God writing pro’s like Mike Rose (famed UCLA Graduate School faculty member and author) even acknowledges that it truly is “an inability to begin or continue writing for reasons other than lack of basic skill or commitment“. Whew…I’m off the hook a little!  But now what do I do about it?

Why do you we do this to ourselves…it‘s supposed to speak back to you right? Like in some gone from a book to the big screen movie—the leading character is some highly paid British actor/actress paid to throw their laptop out the window of their 5th story NYC walk-up in utter despair.  Yeah…in the real world most of us don’t have the kind of money that allows for those despairing moments.  So I have opted not to spend hours wasting good wine or time employing this useless tactic. Instead I think it’s best to stare at something else.  Walk around your house- look at some pictures, clean, cook, do a little laundry or run an errand.  Heck, play with your kid or a game of chess with your spouse.  Do something else besides stewing in the quagmire of I have no clue. You would be amazed how making the best salmon with a lemon dill sauce can jump-start a blog idea.  Personal Example: One day I was frustrated about a concept I dreamt about (and DID NOT GET UP & WRITE IT DOWN.. I know bad, bad, bad) and was about to scream when my daughter asked me to color with her.  As I was taking note of how precise my “staying within the lines” was and how the unbridled charm of a child’s Crayola skills were, yes the cliché lightbulb went off.  And before you knew it, while she was still coloring outside the lines, I was pecking away on my laptop.  Writers cramp over came writers block and I was grateful for it.


You know what they say in real estate…Location, Location Location.  And I agree. After a very busy weekend and stressful morning I found myself not able to color in anybody’s lines or muster up enough energy required to even stare at a blank page.  So what else could I do to get the boost usually relegated to a high-priced cup of Starbucks coffee?  I went outside. Yup in the lovely 70° weather, I listened to the sounds of a almost perfect May day  in Connecticut.  And before I knew it, several titles/concepts came to me which enabled me to write this blog AND  birth 2-3 ideas for some other projects.  Fantastic right!  Sometimes a simple change of location can do wonders for inspiration.  Being jailed at your desk is not worth it when you can get some fresh air and use the objects/sounds/feelings around you to motivate your imagination. Like an artist who can use a host of colors or materials to create their masterpiece, so can writers.  And I’m not talking laptop vs. plume…I mean what you use to connect ideas/concepts/words together to tap into your linguistic intelligence and unlock the door to your next novella. 

1.) Interview a customer about particular concerns/challenges as well as solutions and then blog about it.  I’m sure they will love the attention & it gets their name advertised in social media for free. Or you can opt to share an anecdote about an issue that occurred in your own business, from the problem to the solution.

2.) Dialogue with industry-friends via social media and let the responses shape a blog post or video blog with them weighing in on topics relevant to industry news items.

3.) Consider product or service comparisons, a Consumer Reports of sort but on issues like social media, graphic design, use of WordPress themes vs. traditional HTML websites.

4.) Report on a conference or webinar you attended giving perspective to real issues facing people in your own industry or some great highlights and tricks of the trade that you learned.

5.) Address customer questions you’ve received on the same topic/aspect of service.  This lets them know that you’re listening and are willing to receive feedback once it’s out on the www.

6.) Expand upon a comment you wrote on someone else’s blog & parlay that into your own blog post. Tread lightly here, these are your peers after all.  But bringing in a different angle never hurts.

7.) Correlate what inspires your daily life into the business world and create a blog connection. Hence, look out for my upcoming blog “Coloring In and Out of the Lines in Social Media” – thanks to my daughter’s crayons.

 

FAQ or Fiction

 

 


Is it really necessary for a small company to have website?

Can I really make SEO work for me?
Can blogging really benefit my company?
Is this all just a waste of time and is any of this profitable?

In a very Dr. Phil-ish candidness, you bet your butt they do!  And here’s why:

1. I’ve said this to potential clients, current clients, on previous blogs and to my friends…YOU NEED A WEBSITE!  Whether you live in a big city or small town, the truth is that most of the world doesn’t know you exist.  Unless your business has a product or service that is exclusive to your geographical region, you need to expand not only your mind but also your client list and profit margin. How else can a small company in Nebraska acquire a client in Maine?

2. If you have sneakers, you need laces.  Since you need a website, you need SEO.  It’s the only way to get higher rankings in the major search engines for your company with limitless advertising. Yes, it can be a little time-consuming at first if doing so yourself (or you can just hire someone to do it…see www.jpdesigntheory.com) but it is worth the time and your dimes.
3. Do you see the visual example of a necessary principle?  The more you or someone else writes about your company and services/products  exposure expansion & growth.

4. It’s evident from all the market growth and promotion of social media, it is not only big now but it’s here to stay.Customers are savvy enough now to use it to their advantage and that directly benefits your company if you get on board. Especially since customers are utilizing all the tools the worldwide web offers to discuss product/service experiences and research them prior to purchase.
In the end, I hope these answers to common questions help you to understand the importance and necessity of websites, SEO and blogging.  Can’t wait to see YOU on the www!

Branding Joneses Style

About a year ago I saw this seemingly interesting film in Redbox on a solo Friday night and since I had no big plans thought why not.  It listed a host of stars including Demi Moore, David Duchovny and Lauren Hutton so I thought it looked promising.  After the first 20 minutes of it I quickly caught on to the main theme/plot and thought how brilliant a concept for a movie & in business!  It’s about what appears to be a classic, wealthy suburban family who seems to have it all.  But as the story unravels, you come to understand that “the family” is commissioned ($$$) by an international marketing company, which I’m sure is a conglomerate of several, to introduce their products into the right market niche via unconventional & REALLY smart methods.  (Yes, you should totally rent it. Check out the trailer at http://www.youtube.com/watch?v=achUBX71Fj0 ).

So since I’m not a movie critic (at least professionally that is…) you might be wondering why the heck I’m blogging about this.  It’s because the clever concept they employ is all about having confidence when talking about the brands they are selling and consistency of their sales tactics.  And that my friend is what easily translates I gotta have it now to big sales for the product or service.  HOW A BRAND IS REPRESENTED TRULY AFFECTS THE SUCCESS OF WHAT’S BEING SOLD!  Representation of your brand, via your website or print marketing materials, is paramount to supremacy as opposed to mediocrity in your market industry.

Do you have the vision, tenacity and marketing savvy to leverage your brand to all its potential and watch your sales and profit
margins soar?  I’m sure the answer to the latter part of that question is yes but you may not be sure about how to employ the leverage part.  I’m no expert but I do give some noteworthy morsels in my last blog titled http://blog.jpdesigntheory.com/branding-to-dos-tidbits/ .   So take a few maneuvers from my playbook and let me know how implementing just a few works for you, your potential or current clientele, and I look forward to hearing back on the blogs.  Until then…decide if you’ll be Jonesin’ on your competition or if they’ll be Jonesin’ on you.

 

 

Branding To-Do’s & Tidbits


For those outside the marketing realm, let me help define “branding”. Branding is a signature ‘look and feel’ that leverages all of the resources our industry has to offer to make sure that you will be noticed and recognized by consumers and like industry companies.

  •  Branding is an essential component to any business therefore it’s something you should consistently think about and ensure it evolves on an ongoing basis.  Taking time to think about and employ opportunities to promote your brand is both fundamental and key to its success.
  • Your brand and marketing materials should precisely detail & sell your product and/or service.  If they’re not, they’re wrong.  You know the old adage of “if it isn’t broke don’t fix it”…well if it is, it’s time to re-think and re-brand.
  • C’mon, get focused!  Your view of your product/service can sometimes be narrow and if it’s your “baby”, it can be hard to be a tough critic. So if you can’t afford to pay for a professional focus group, here is a suggestion.  Get together a group of professional friends from various industries and present your products/service. Offering hors d’oeuvres and beverages is a nice form of compensation. What’s most important though is getting their feedback in writing and implementing their suggestions (if they are good ideas…) into your brand/marketing strategies and promotions.
  • Know your street credibility ~ Your brand image as well as its reputation is vital.  It’s super important you know what your client base is saying about you…and even your competition.  Being armed with this information will allow you to evolve your branding & marketing strategies to thwart the effects of the good or bad press.
  • Promote your brand across all landscapes. This should include at a minimum:
    ∞ direct marketing via mailers;
    ∞ email campaigns and promotions;
    ∞ online & in-store promotions; and last but surely not least…
    ∞ social media, etc.