5 Reasons Why You Shouldn’t Bother With Social Media

This may come as a shock but, what I’m about to lay out is very much true. Not everyone should be getting involved in social media. I’m not saying this to be mean, however I am going to shed some light for those who may be thinking of using social media in their business, but don’t really want to invest in doing it right.

Here at Design Theory, we use a LOT of social networks, apps, tools, and more to reach our audience. Through time we’ve learned what works for us, what to spend most time on for better feedback, and what networks may not be worth much effort for the target audience we want. How can you learn some of these things? A lot of trial and effort. If you’re not in it for the long haul, here are some reasons why you may not want to start.

You May Not Really Have Time

This is a classic and very human reason why not to get involved. You’re a business owner or freelancer. You’re already focusing on so much to get your business off the ground, legal paperwork, contracts, advertising. Though all of these can be helped or you can find help through social media, but we won’t go there right now. Thing is, it will eat up your day. When’s the last time you went on Facebook and spent less than 5 minutes on the site? Checking friends status updates, funny videos, wishing friends happy birthday. Well imagine spending about 10-15 minutes on at least 5 networks once or twice a day. Oh it adds up very quickly. Why do you need to spend that much time? Well because each network has users that are on it for a certain time. Finding the right time of day to post is crucial for your engagement. And you’ll also want to be available to respond whenever you get a tweet or post or message. Strike while the iron is hot to lead your visitors and followers back to your site to sell them on something.

You Think You Can Automate Everything

If there was one single app or service that could take what you’re thinking and edit it down to 140 characters, or create a cool viral video that gets shared among millions instantly, I’d be rich because I would develop it. So no one stop shop maybe, but there are social media agencies all around that if you spend time with them and allow them to get to know you and your business they’d be able to be effective at this for you and your brand. But that would cost some serious money to be done right. I don’t want you to fall for the social apps that let you post everywhere at once with the same message. Think about it; the people who follow you on Pinterest want to see pictures and video and not much text. Twitter followers are going to be looking at what you type, maybe a link to find more info or download something for free (and that’s if they see your tweet among the hundreds in their timeline). We all know Facebook posts that have pictures and video get much more attention than just text-only posts. And the biggest issue, what time you post to what network.

You Think It’s All About You

Unless you’re an already established brand, people aren’t going to be super interested in just you or your business. This interest is something you’ll have to sow, water, and grow (if you get what I mean). Chances are there are already known name brands that dominate your industry that your audience is quite familiar with. Its going to be an up hill battle for you to break in and make a name for yourself. Having a good client/customer base will be crucial at the beginning, and making them your “superfans” will be just as crucial to your social engagement. Your potential audience is going to be interested more in what you can do for them (free first then paid) than about who you actually are at first. Spend more time offering great tips and help on your industry and services and less time trying to sell directly.

You Just Want To Sell, Sell, Sell

Speaking of selling, don’t even bother. Well unless you have a hot product that people absolutely love and you’re having a tough time keeping them in stock, try not to start into social media with an “I must sell” agenda. Most people using social media networks have figured out how to ignore or parse ads from their normal view. Facebook realized this, and they’ve moved to incorporating sponsored and suggested posts in the mix of your news feed. Why? Because they noticed how people were totally ignoring the right side of their Facebook screen because that’s where the ads always were everywhere they go on Facebook. Try to talk more about differences in available products, why your products are actually better than the leading competition, ways your products may save money or time, and how your products or services actually are awesome.

You Anticipate Huge Results Immediately

If you’re thinking that for every tweet you’re going to get 20 new followers, or for every new Facebook post you’re going to have 10 reply comments, or for each board you create on Pinterest you’re going to get 50 new re-pins and followers, or each video you post on YouTube will go viral in a few hours, please walk away now. It doesn’t work that way. There’s no secret formula to what actually becomes viral. And results like that are quite seldom. Even for those that are able to go viral, its more rare for them to do it again. It is going to take some time to develop your audience and following. Regardless of what network it is. I have 500+ connections on Linked In, but I don’t get 500+ likes to ever single discussion I post. It takes genuine content, posted at the opportune times when engagement is most likely for each individual network. And yes social media can be tracked, but no you’re probably not going to get two dollars for every dollar you invest in it.

Agree with me or disagree, I’d still like to hear your thoughts. Lets discuss in the comments below.

Image Credit: GraphicsFuel (download them for free!)

How To Be Your Brand’s Ambassador

Personal Branding-smallWhat is a Brand Ambassador?  Is there a sash  or tiara one gets?  Per Wikipedia: “The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors lies in their ability to use promotional strategies that will strengthen the customer-product/service relationship and influence a large audience to buy and consume more. Predominantly, a brand ambassador is known as a positive spokesperson appointed as an internal or external agent to boost product/service sales and create brand awareness.”  So unless being a brand ambassador is your promotion strategy – no satiny sash or sparkly tiara for you.  But let’s talk about how to make your brand shine without them shall we?

If you have a business then you have a brand.  And for it to be successful, that brand has to create awareness to its target audience to ultimately achieve and acquire brand loyalty.

Fact: Promoting your brand is a necessity!

Fact: Customers will pay more for brand names that they’ve come to know and trust.

Fact: For your brand to grow, you must promote your brand consistently and disseminate your brand message in as many forums as possible.

Marketing in Your HandsIf you don’t have confidence in promoting your brand, why on earth would a consumer have confidence in it?  You are the impression-setter for your company.  Being a good brand ambassador is all about having confidence when talking about and marketing your brand’s product or service.  Your brand is your responsibility and the success of it greatly depends on your attention to it.  It’s in your hands!


Another facet to consider is where are you promoting your brand? Representation of your brand, via your website or print marketing materials, is paramount to supremacy as opposed to mediocrity.  Have you considered using the free tools provided by social media?

If you’re busy actually making your product or providing your service, you might not have a lot of time to promote your brand with your own ear to the phone or feet to the pavement.  You know the old adage “if you can’t beat them, join them?”  Well how about “if you can’t do it, pay for it.”  Consider hiring Brand Ambassadors who will beat the street for you. It’s also called Guerrilla Marketing and it’s become a very common and acceptable marketing strategy.  So there are many businesses that provide this type of service and the rewards can be worth the investment if you choose correctly.

So ask yourself – Do I have the vision, tenacity and marketing savvy to leverage my brand to all its potential and watch my sales and profit margins soar?  I’m sure the answer to the latter part of that question is yes, but you may not be sure about how to employ the leveraging part.  I’m no expert but I do give some noteworthy morsels in my blog titled http://blog.jpdesigntheory.com/branding-to-dos-tidbits/.  So take a few maneuvers from my playbook and let me know how implementing just a few of these tips works for you, as well as your potential or current clientele.  I look forward to hearing how you represent your brand best.


50 Guerrilla Marketing Tactics You Should Be Using

[INFOGRAPHIC] The Anatomy of Guerilla Marketing

Five tips for choosing a brand ambassador

Branding Joneses Style

About a year ago I saw this seemingly interesting film in Redbox on a solo Friday night and since I had no big plans thought why not.  It listed a host of stars including Demi Moore, David Duchovny and Lauren Hutton so I thought it looked promising.  After the first 20 minutes of it I quickly caught on to the main theme/plot and thought how brilliant a concept for a movie & in business!  It’s about what appears to be a classic, wealthy suburban family who seems to have it all.  But as the story unravels, you come to understand that “the family” is commissioned ($$$) by an international marketing company, which I’m sure is a conglomerate of several, to introduce their products into the right market niche via unconventional & REALLY smart methods.  (Yes, you should totally rent it. Check out the trailer at http://www.youtube.com/watch?v=achUBX71Fj0 ).

So since I’m not a movie critic (at least professionally that is…) you might be wondering why the heck I’m blogging about this.  It’s because the clever concept they employ is all about having confidence when talking about the brands they are selling and consistency of their sales tactics.  And that my friend is what easily translates I gotta have it now to big sales for the product or service.  HOW A BRAND IS REPRESENTED TRULY AFFECTS THE SUCCESS OF WHAT’S BEING SOLD!  Representation of your brand, via your website or print marketing materials, is paramount to supremacy as opposed to mediocrity in your market industry.

Do you have the vision, tenacity and marketing savvy to leverage your brand to all its potential and watch your sales and profit
margins soar?  I’m sure the answer to the latter part of that question is yes but you may not be sure about how to employ the leverage part.  I’m no expert but I do give some noteworthy morsels in my last blog titled http://blog.jpdesigntheory.com/branding-to-dos-tidbits/ .   So take a few maneuvers from my playbook and let me know how implementing just a few works for you, your potential or current clientele, and I look forward to hearing back on the blogs.  Until then…decide if you’ll be Jonesin’ on your competition or if they’ll be Jonesin’ on you.