How To Get Your Google My Business Page Review Link

How To Get Your Google My Business Page Review Link

Having your customers and clients leave you positive reviews is a fantastic way to organically grow your business profile on Google. Getting them to engage and leave you a review sometimes may be include a bunch of steps and this short video will show you how to make the whole process super easy and frictionless. 

Some unique ways you can use this:

  • Add your link to your email signature
  • Automate your “Thank You” email to your clients and include a call to action using this link
  • On the part of your register that faces your customers during checkout
  • As part of a repeat customer plan where after providing a 5 Star Review, your customers get a special discount on their next purchase
  • Create a custom QR code with your companies brand colors and even your logo and place it on a sticker or back of your physical marketing materials

If you would like some ideas or ways to create a marketing strategy to customize your review process, be sure to contact us

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How to Add a New User Access in Google Analytics

How to Add a New User Access in Google Analytics

Google Analytics is a powerful tool for tracking website traffic and user behavior. However, sometimes you need to share access to your Google Analytics account with other people, such as team members or clients. In this quick blog post, we’ll show you how to easily add a new user and provide specific access for Google Analytics, so you can collaborate and share data with others. Whether you’re a business owner, marketer, or developer, this will help you quickly perform this process.
What Is A Conversion, and Why Are They Important?

What Is A Conversion, and Why Are They Important?

You may have read headlines or seen references to lead conversions and if you’re not sure what this means or even where to start, this article is for you.

What is a Conversion

A conversion is when a potential customer has engaged with your brand or business in some form, and then proceeded to take an action. That action may be signing up for a mailing list, purchasing an item, followed you on a social platform, or even subscribed. The end result is whatever outcome you’d like for your potential customers to do. So take a minute and consider any marketing efforts you’re currently doing, like maybe you have a special deal on your website? A recent social media post? An email newsletter with links to videos or a survey? The options are endless, but still there is a measurable metric that will ultimately be calculated for the amount of potential customers/leads that you’ll be looking to attract.

What is a Lead

Simply put, a lead is a person who has interest in your product or service that can make a decision about buying. There’s a difference between people looking to kick tires, but don’t have authority to actually make a purchase. The conversation or content to those information seekers should differentiate them from their counterparts or management who are able to make purchasing decisions. A lot of times we create content that’s like spaghetti on the wall with the hopes that something speaks to the right person amongst all the mess on the wall. Truth be told, no one likes a mess, let alone want to eat off a wall.

How to Calculate Your Conversion Rate

Every business is different with regards to their prices for their products and/or services. So while we’re going to talk about conversion rates, I would suggest that you sit with your team and decide what is an acceptable goal that is something your business isn’t complacent with but is within attainable number.

Conversion Rate Graphic

Ok so essentially to the formula for calculating your conversion ratio is: Conversion Ratio = Number of Confirmed Sales/Action, Divided by the Total Number of Leads Multiplied by 100. A common conversion rate is anywhere from 10-20%. When you step back and think about it, it’s a numbers game. The more leads you have the more potential sales you should have which ultimately boosts your bottom line.

Conversion Rate Graphic

If in a week you are able to attract 200 leads and 20 of them convert, that gives you a 10% Conversion Rate. The other piece to this with your business is to see how consistent you are with your metrics. Are you consistently getting 200 leads? What are the marketing methods your using to attract those leads? If you were to double those efforts or marketing budget, would that also double the amount of leads? Could there be other marketing efforts through other channels and platforms that you can also track and measure to perform the same?

One last thing to point out here is that by doing this exercise, you can also calculate your cost per customer. This is called Customer Acquisition Cost (CAC). Since you know how many customers or leads you’re getting from the above equation, you’ll need to know how much it costs for your marketing efforts. This includes but isn’t limited to cost for flyers, business cards, ad-spend on social media platforms, Google Ad campaigns, article boosting and promoting, and more. Count all of your marketing costs up and divide that by the number of confirmed customers/sales. For example, if my monthly marketing costs is $1,000, and our business is averaging 100 customers a month, well my CAC is $10 or every new customer costs me $10. Now if each new customer purchases a product or service at least say $200, then my average sales for those same 100 customers will gross us $20,000. And again, if it only costs me $10 for each new customer, wouldn’t you say that’s a worthwhile budget and spending plan?

If you or your business needs help with formulating your conversion rate or you’d like ways to boost your metrics, feel free to contact us because we’d love to help.

 

Leveraging Linked In [PRESENTATION SLIDES]

Leveraging Linked In [PRESENTATION SLIDES]

I’m a fan of linked in. I first created my account in 2008, and remembering what it was when I first signed on being an online resume type of platform to the content platform it is now is a nice progression. While Linked In has made some good partnerships with other large companies and acquisitions, this platform is still very much relevant for B2B and B2C if you’re aware of how to engage with the audience and users.

This presentation is a highlight of the ways to optimize your profile, tips with using the options for external promotion of other online repositories of your work or websites, along with best practices with creating posts. I’ll be posting the video to this soon for a full replay but in the meantime take advantage of the slides. If you have any questions feel free to contact me with ways you can create a unique offering on Linked In.

How to Transfer A Domain from GoDaddy to Another Host

How to Transfer A Domain from GoDaddy to Another Host

Over the years it has become a little easier to find certain domain information on various hosting provider control panels. However if you’re not in these areas often like a developer, it could be a bit confusing on how to find the information you’re looking for without clicking around and seeming to be going in circles. With the following screenshots and steps you’ll be able to find your domain authentication code (AUTH) in order to transfer your registered domain from GoDaddy to another hosting provider.

To start you’ll need to log into your account and get to My Products. From there you’ll see your list of domains. Click the MANAGE button to the right of the domain you’re looking to get the AUTH code for.

MyProducts

Once you click that you’ll be taken to the Domain Settings page. Scroll down from this view.

Domain Settings

Next you’ll want to edit the domain contact information. If this shows a different name, address, or email address you’ll need to update this before you continue further. Otherwise the AUTH code that you want to retrieve will be sent to the person listed and email address listed here.

Contact Information

Next you’ll need to update the Domain Lock. By default you’ll usually find this set to “On”. But in order to transfer the domain away, you’ll need this to be toggled off. This is a security feature to help keep your registered domain from being illegally or illegitimately transferred to a new owner.

Domain Lock

So click the “edit” button and flip the toggle to turn this option off. Then you’ll see the “Get authorization code” link below. Click that and this will prompt an automatic response to email the code to the email address that was listed above in the Contact Information area.

And that’s it. The code is usually emailed out in minutes, where you can then initiate the domain transfer with your new hosting provider by using the AUTH code. Transfers usually take 7-10 days, but we’ve been able to process some in one day if all the domain transfer acknowledgements happen as soon as they are received. What normally happens is when a transfer request is sent, the registered email from the current hosting provider is sent an email to acknowledge the transfer. In that email is a link to a secure page to either accept or deny the domain transfer. Once that is completed there may be another email to the new hosting account to also acknowledge the transfer. Once approved the release is usually done in hours, though internet propagation can take 24 hours.

We hope this was helpful for you! If you have any questions be sure to Contact Us.