Ok we’re calling out for those funny times of your design careers that something may have come up, a situation, a mistake, anything that you’d like to confess. Could be anonymous if you like. Please send all of your stories (quick or long) to confess@jpdesigntheory.com
Confession booth design by Arik Levy
When it comes to designing a website, there can be a lot of opinions thrown into the hat from all parties. Opinions from the designer, who usually is considered the authority figure. From a company’s marketing team. My favorite are the opinions from the executive team. Now all of these opinions can be good and valid, yet all could be irrelevant when it comes to what opinion matters most; your potential client’s.
Website redesigns are touchy to me. When a client calls our office and asks about how much it will be to overhaul their entire website for a more modern look, our first thought is “great, let’s do it!” Especially if their existing site hasn’t been touched in over 3 years. We explain the importance of having social plugins, e-commerce, responsive web forms, and more. However it almost always is in the perspective of that site/business owner.
I’ve been doing some reading on effective landing pages and site designs, and I have to admit that I don’t always design or develop in the mindset of the online visitor. They’re the ones that spend the 7 seconds deciding whether or not a website has what they’re looking for before continuing on or bouncing off the website to another search result. This is a really important aspect to put into perspective. We’ve all heard the lines “a brilliant website means nothing if no one sees it,” or “content is king,” and so on. However if a potential customer or client doesn’t understand your website, or doesn’t feel comfortable enough to stay on and contact you or buy something your website is pointless.
Here are some points you should consider about your website; whether current or in development:
Lead Generation: Having a compelling call to action will not only help your sales team, but if tracked on a regular basis it will tell you what content people are hungry for.
Readability: Aside from complex wording, slang, or simplistic; your content needs to hit home with your target audience. It needs to resonate to their exact need for your product or service and they should understand that (hopefully) in the first few words or sentence on whatever page they landed on in your website.
Visual Candy: Not all customers and clients are into a wordy website. Some prefer rich and high quality images, graphics, and logos. Things that make them imagine themselves in or with your product or service. Lets face it, a good TV commercial for a piece of clothing will stay in your head until you visit the mall and feel compelled to buy it, or it will immediately turn you off.
Problem Solving: We’re all in business to solve a need right? If your homepage or landing page can effectively address your reader’s issue, you’ll draw in more leads than your biggest competition. Simply because of how you addressed the problem, you’ll win a clients vote of confidence – at least enough for them to give you a call or email you.
Market Research: This may sound like a big R&D project, but it really isn’t. There are many ways to poll people to get their opinions on things as a consumer. The data is out there, and we all know data doesn’t lie. So take the time to do some questioning and research to put into your website. You’ll not only have a greater confidence in your work, but be backed by hard evidence from doing your homework.
Really think about these things the next time you plan on redesigning your website or before you start a new one. One of the things we are proud of doing is sitting with our clients and really trying to get inside of their minds and really get to know what makes their business strategies so unique.
Have something to add? Please do so in the comments below. Your suggestions are always welcome!
There is a point in a designer’s career, that you will, if you haven’t already, come in contact with a client that wants to rule the entire project. They pick on the colors, the layout, and the typeface (Comic Sans anyone?). Everytime you try put in your two sense, you’re shut down. I mean, you wouldn’t hire an mechanic to fix your car and tell him that he is doing it all wrong, would you?
Before you give up and drop every curse word in the book (hopefully after the clients leaves or hangs up the phone) continue reading for ideas on how you can bring some light on a difficult, mindset client.
Education . . . when does this happens?
Before signing the contract! It’d be easy to say that education happens all the time during a design project. While that may be the case, if you haven’t set expectations properly up front, you are probably going to have problems later on. Learning how to educate your clients certainly will be the key of your success on the “battle for designs”. When a project begins, it’s important to establish that you are an expert and that your opinion is grounded in research and professional experience. Why? Because establishing your own credibility is important to getting them to understand that there is more than just a “gut feeling” behind your decisions.
Clearly explain your concept, just after taking the time of listening to the clients concept
Lack of communication and miscommunications can often destroy an entire project. When your client have a concept in mind, you should be able to take their ideas into consideration. They chose you because you are the right person for the job and you must treat it this way. Make sure to listen to their ideas and make sure they listen to yours. And hopefully come to a happy medium.
Your client have a “listening time”, use it wisely
Carefully listen to their idea, immediately after your time has come and you most use it effectively. Explain them why you will like to use certain fonts or how your color scheme would be more effective than the ones they had in mind. Explain your ideas and reasoning carefully. Use the basics; who, what, why and how. Please don’t use your fancy design jargon. Save that for the playground! Act professionally and simple on your explanations, this will increase your chances of having more say with the outcome.
Visual explanation…
You can show them a comparison of the two concepts, their idea and yours. This would require more time and effort but it would help them visually see the difference. Show them books or other examples of good, effective design which would assist helping them gain a broader, more visual idea of design. While showing these examples, follow the same procedure as above, and provide them with precise detail on why and how they work.
A big challenge for any designer is to learn how to manage clients successfully. Educating them has always been the smartest way to maintain good relationships. It is very important that you take the time to do this regularly in order to develop a pleasant experience for yourself and your client.
Graphic Design Trends for 2012
While there are key classic practices that should make your designs safe every year in terms of projection and content, you will not be able to guarantee its effectiveness if it stays static. The key to continuous success with your work, is for you to always develop them with the current trends in mind. In this special guide, we will go through some of the most important trends that you will want to include in your custom designs this New Year 2012. If you can integrate this properly enough, there should be little issues and more success.
Design trends for this year are bold and aim to grab audience attention.
Logos: Create streamlined logos and graphics – For 2012, all designers are upgrading their logos and graphics to more streamlined variations.
Simplicity rules: Simple designs are in right now, and the reason for that is, well… simple.
Type can be design: In the absence of complicated visuals, typography is playing a larger role in design. Those designers who know how to put typefaces to work to their best advantage will come out on top.
As we move together into a new year, we are promised some amazing advances in the world of technology and design. Evolving your brand through web design, print design and even architectural design are ways that you can stay ahead of the competition and encounter new demographics in your market.
Graphic design is a field in constant change, both creatively and technically. It can be easy to get caught up in learning new technical skills, but it is just as important to focus improving and pushing the limits of our creativity.
As Designers we need to make a point to continue educating ourselves as much as possible and become more active in the field of design. Here are a few tips, exercises and practices that have help me continue learning, strengthen my creativity and become an all around better designer.
Being a Graphic Designer is a work in process, if you are committed to your career and to develop your designing style you will be successful. It takes time, patience and lots of mistakes in order to improve your designing techniques.
What is your key to stimulate your creativity and improve your designs? Share in the comments below.
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