Design Projects: The Exit Interview

When a new website is completed and launched, there is a great sense of relief and jubilation from my design firm. All the extra work we put into a project feels like it was so worth it.  Almost like we could have done it for free had we been given the chance. Hearing...

Designers: Jack Of All Trades, Master of None?

This topic is one that I must say is a bit close to home. Maybe its a bit of therapy to say some things out loud, and maybe its a cry for help. Either way, it’s something I felt I should bring up to get you (our readers) to comment on. When I got into the web...

Design Firm Tip: Industry Targeting

When I first started Design Theory, it was in 2008. I remember my first client like it was yesterday. Yea, it was a client from hell. I’m being honest. Instead of backing down, I made self assessments and made sure to learn from mistakes and vulnerabilities...

Top 5 Reasons Your Hair Salon Needs a Website

Maybe you’ve had a successful hair salon for years and your flow of clients is in and out like a Manhattan revolving door. Or perhaps, you just started one and are struggling to pack the chairs and fill the appointment book.  Regardless, both need a website.  It would...