All Posts, Web Design, WordPress
The content on your website is your copy. It can be content from your flyers, brochures, mission statements, or other pieces of company materials. Years ago, it wasn’t much of an issue what your content was like or what was really being said. Nowadays, your website content is pretty important if you care about your site search rankings and search findability. (I’m not sure that’s a real word, but lets go with it for now)
One of the things that takes up the most time in web site creations and development is the website copy. Its the content for each page that the website is going to have. So from your welcome message to your about us message(s) all of this needs to be carefully written up. Some website owners don’t put too much thought into their copy, and maybe put more emphasis on the look of the site. Depending on the type of website and traffic you plan gain, the text on each of your pages could prove critical to your search relavance when people are looking for your type of product or service.
Below are some tips on good website copy and content:
- Write content that is relevant to what people are searching for
- Solve problems
- Don’t be scared to be a little controversial
- Link your source information to named brand or mainstream sites for proof (if necessary or beneficial)
- Speak in a tone that exudes experience
- Make it easy to read
- Create eye catching headings
These tip should be a good help to those currently developing their site, and even to those of us that may need a refresh of content on existing sites. We also have staff to help you with your website copy should you decide you need it. Visit the main Design Theory website here and fill out our Contact form.
If you’ve got any tips to add by all means let me know in the comments below!
Web Design
Unless you’ve been diligently dodging the news of late, you are fully aware of the rants and complaints to online user privacy. Specifically from users and former users of Facebook. I’m not going to get into that too much because it isn’t necessary and I may post some links to articles you can read if you want.
Here’s the thing you really should be paying attention to; your digital profile. As a web designer and social media user, my information is all over the place. Most of which I knowingly posted and signed up to share. Some of which I did not particularly care to have shared about or past my set restrictions. As I Google my own name I find interesting websites that have farmed my information and added to their sites. Some relevant, and some not. What’s becoming a bit alarming to me is how my “digital profile” is starting to look like a social security number.
Why is this alarming? Well because if you’re one of the millions out of work and submitting your resume online to many different job forums, and career sites, your information isn’t always nested and secured within those sites. So yes, employers are searching for you by name and through Facebook, or Yahoo, and other social sites and engines. And yes they’re finding information. We all know banks check your credit history, but should they be allowed to follow your online history? What TV shows you “liked”? What web forums your signed up to (gun, porn, racial, gaming, etc). Even parents are getting into this by checking out their neighbors, or they’re children’s friends parents, or potential babysitter.
Remember cookies? Sure you do. Just as much of a pain that they were before, they are again now. Through these cookies websites like Facebook can see where you’ve been and associate that with your Facebook profile. They then use that to calculate the best advertisements you’d be interested in to try and pitch to you. Smart right? Haven’t you noticed the plethora of ads in the free apps on your smartphone? Those ads will be getting even smarter soon.
Moral of the story is to check out your online profile. There are sites that you can request to remove your
The content on your website is your copy. It can be content from your flyers, brochures, mission statements, or other pieces of company materials. Years ago, it wasn’t much of an issue what your content was like or what was really being said. Nowadays, your website content is pretty important if you care about your site search rankings and search findability. (I’m not sure that’s a real word, but lets go with it for now)
