Understanding your customer’s journey is important to every business and organization. This workbook will help you map out how your customers are introduced to your products or services, initial engagement opportunities, lead generating opportunities, purchase points, service and delivery, and more. By the end of this exercise you’ll be able to take your ideal customer profile through a refined or defined process of becoming who’s steps where enjoyable, encourage 5-Star reviews, and garner referrals.
PCPI Services is dedicated to safeguarding the sanctity of homes and businesses, providing exceptional quality for services including mold remediation, reconstruction and emergency services.
The Challenge:
With nearly two dozen years in business PCPI Services faced the challenge of reaching and connecting with potential clients due to a minimal website and variable online presence. With businesses and property owners turning to the internet to find maintenance and improvement solutions, the need for a strong digital presence became apparent.
Our Custom Solutions:
Understanding the unique needs of PCPI Services and its clients, we developed a comprehensive digital strategy to enhance the company’s online presence and reach. Our goal was to create a mobile-friendly website that not only showcased PCPI Services’ expertise but also provided an intuitive user experience for potential clients.
Key Features:
1. Interactive Service Map: Their website features an interactive map that allows users to explore the areas PCPI served throughout the country. Users can easily click on their region or move the map to view where PCPI Services has impacted communities by restoring businesses and their facilities.
2. Custom Video Content: We produced a custom promotional video to highlight PCPI Services’ range of services and the quality of their work. This video gives a clear explanation of their incredible capabilities and an immersive representation of the services offered and results they can expect.
3. Mobile-Friendly Website: Design Theory developed a 5-page mobile-friendly website that provides essential information about PCPI Services, including services, portfolio, and contact information. The website is designed to be easy to navigate on any device, ensuring a seamless user experience for potential clients.
4. Google My Business: Design Theory worked with PCPI Services to clean up multiple Google business listings, consolidating their online presence. This allows for the tracking of data points and the all-too-neglected practice of requesting Google reviews for social proof.
By implementing these custom solutions, Design Theory able to significantly enhance PCPI Services’ digital presence and reach, making it easier for various businesses to access high-quality maintenance and restoration solutions for their properties.
All Posts, Email Tips, How to
There’s another option for giving access to your MailChimp account without needing to provide your account username and password. In our agency we prefer the following approach because we’re able to gain access to our client accounts at different levels, and access is relatively instant.
Follow These steps:
Log into your MailChimp account and click on your profile icon that is located at the top right of your screen
On this next screen you’ll see a menu listed under your account/profile name. Click on Settings and it will drop down a sub-menu, and then you can click on Users.
This next screen you may see a list of users if there was previous access already provided. So it’s a good time to check to ensure the right people should still have access and revoke access to any that no longer need it.
You’ll see a Invite User button on the right of your screen, click on that.
Now you’ll enter in the email address for whom you’d like to invite to your account to have access. You’ll see a list of options below for: Viewer, Author, Manager, and Admin. For most cases providing Author access will be sufficient. Enter the email address of the person you want to grant access to, then choose an option in the User type section. Add an optional message to share instructions or other information for that person. Once you’re done with your selections you can click on the Send Invite button located just below the entries.
The email invitation asks the recipient to join your account under the user level you selected. The recipient can create a new username and password, or log in with their existing Mailchimp account. To better protect accounts with multiple users, add 2-factor authentication to your Mailchimp account.
All Posts, Domains, Email Tips
Let’s face it, we all live in a digital world. Some more than others, but still we all are faced with having to learn or navigate this online space for daily needs. Home Owners Associations (HOAs) are not exempt from the necessity of carving out their own space in the digital world. A dedicated domain name, like “myneighborhoodhoa.com,” is more than just an address on the internet; it’s a powerful tool that can enhance communication, streamline operations, and foster a sense of community. Let me explain the many advantages of an HOA registering and using its own domain name.
Enhanced Communication and Community Engagement
Imagine having a centralized platform where community residents can stay up-to-date with neighborhood news, upcoming events, and important updates. An informational website under your HOA’s domain can serve as this hub, ensuring that all residents have access to timely and accurate information. This not only improves transparency within the community but also fosters a stronger sense of belonging among residents. Most HOA’s have neighborhood documents, rules and guideline packets, and even the convenience to pay dues online.
Use Case: Community Event Planning
An HOA plans to organize a summer barbecue and wishes to gauge interest, collect RSVPs, and disseminate event details. How long do you think it would take to canvas a whole neighborhood, house by house, to attain even 75% of the residents feedback? By utilizing their website, they can easily share this information, update it in real-time, and even create an interactive platform for residents to volunteer or ask questions.
Professionalism and Security in Communications
Custom email addresses (e.g., president@myneighborhoodhoa.com) not only add a layer of professionalism but also ensure security and privacy in communications. When board members communicate with service providers, third-party businesses, and residents using their official HOA email, it elevates the association’s credibility and establishes trust. We’ve seen it in some cases where personal email accounts are being used by governing Board Members (Hunk1975@hotmail.com) and you can imagine how off-putting seeing that address in your inbox may be. Or imagine an outgoing Board Member having to comb through a year or two of sent and received emails to forward them to the next Board Member taking their place? Or worse the new Board Member never getting access to any previous dialog that happened and having to start from scratch with no prior discord knowledge.
Use Case: Contract Negotiation
When negotiating contracts with service providers, an email sent from a custom domain (myneighborhoodhoa.com) carries more weight and professionalism than a generic one at Yahoo, AOL, Gmail, or Hotmail. This can lead to better service terms and reinforces the seriousness of the HOA in upholding community standards.
Seamless Transition and Data Sharing
HOAs often face the challenge of transitioning duties and information from outgoing board members to newcomers. A domain with integrated cloud storage solutions can simplify this process, ensuring continuous access to essential documents, contacts, and historical data. This digital continuity is crucial for maintaining the integrity and smooth operation of the HOA.
Additional Benefits
- Increased Visibility: A well-designed HOA website improves the community’s visibility online, attracting potential homebuyers and elevating property values.
- Online Payment Portals: Simplify dues collection and financial management with integrated payment solutions on your domain.
- Feedback Mechanism: Implement forms and surveys on the website to collect resident feedback, making them feel heard and valued.
I hope this short article helps explain the many advantages of an HOA having their own custom domain name. If you have questions about how to get one set up, get custom email accounts, and maybe even setup a website, click here to contact us and we’d be happy to listen to your use case and provide you a solution that will certainly make you feel at ease and be the hero for your neighborhood or organization!
