Customer Journey Mapping



Understanding your customer’s journey is important to every business and organization. This workbook will help you map out how your customers are introduced to your products or services, initial engagement opportunities, lead generating opportunities, purchase points, service and delivery, and more. By the end of this exercise you’ll be able to take your ideal customer profile through a refined or defined process of becoming who’s steps where enjoyable, encourage 5-Star reviews, and garner referrals.