By now you should be quite familiar with this topic. If you aren’t using email marketing, you probably are a subscriber to it in one form or another. If we look back, postage marketing was the most common form of business to customer marketing. Each day you would go out to your mailbox to receive your mail only to see that it is mixed with ads or flyers for services and goods within your neighborhood. Now fast forward to emails. Sure we get a lot at times, but more people opened and read emails from people that are familiar to them. This is where your email advantages are.

Here are some ways to get started. Look through your address book or Rolodex if you use one, and earmark or write down your most recent contacts that you’ve had communication with. Next write down a paragraph or two about your business’ recent accomplishments and goals for the near future. Maybe include an announcement about a recent new client.  This way when people are reading your newsletter/email blast they see you’re progressing and showing tangible proof of that.  People love to read about themselves and see mentions. This is one reason why Twitter is so popular. And also by doing this, that highlighted client will forward your email to everyone in their office, business colleagues, and friends.

You don’t have to do this every day obviously. This type of practice will most likely land your email address into many people’s spam folders and you don’t want that. Personally I would say maybe once or twice a month depending on your type of field and how relevant your content is.  Once you get the hang of sending out your own email blasts for marketing, you should look to upgrading your execution. There are online services like Mail Chimp and Constant Contact that offer email marketing from free to very affordable premium services.  They also provide some features that can really help gauge your level of effectiveness by tracking who opens, reads, and forwards your newsletters.  One of the best things these services offer is contact management in the form of subscriptions and un-subscribers.

Of course if you would like personal assistance or have questions about how to get started, Design Theory is here for you. Contact us today and find out how to receive a free .HTML newsletter template.

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