Is your website making the right impression? Often the first point of contact between a business and its potential clients, that requires specific targeting and lead capturing strategy.
The Challenge:
Our latest project is for Indelible Consulting where their company website faced the challenge of modernizing its online presence. Their original website, built on WIX, lacked the contemporary design elements, functionality, and mobile responsiveness needed to effectively engage clients. With an expanding client portfolio of consulting services, it became crucial for Indelible Consulting to present a professional and user-friendly online experience.
Our Custom Solutions:
Understanding the specific needs of Indelible Consulting and the ICP of their clients, we embarked on a comprehensive redesign project. Our primary objective was to create a modern, visually appealing website on WordPress, incorporating the company’s brand color scheme and enhanced content. Additionally, we custom-built a Learning Management System (LMS) to facilitate the delivery of their educational courses.
Key Features:
Modern WordPress Design: We developed a sleek and modern WordPress website that aligns with Indelible Consulting’s brand identity. The new design includes updated content, intuitive navigation, and visually appealing elements to engage visitors.
Learning Management System (LMS): A custom-built LMS was integrated into the website, offering four courses that clients can purchase, consume, and complete through a full self-service process. This LMS ensures a seamless educational experience, enabling clients to access valuable content at their convenience.
Enhanced User Experience: The redesigned website is optimized for user experience, featuring clear calls to action, easy navigation, and a responsive design that works flawlessly on all devices. This ensures that potential clients have a positive and engaging experience when visiting the site.
Brand Color Scheme: The website design incorporates Indelible Consulting’s brand color scheme, ensuring consistency across all digital touchpoints and reinforcing brand recognition.
The Benefits of WordPress
WordPress powers over 40% of all websites on the internet, making it the most popular content management system (CMS) globally. Here are some compelling reasons why WordPress is an excellent choice for your business:
Flexibility and Customization: WordPress offers an extensive range of themes and plugins, allowing you to create a highly customized website that fits your unique business needs.
SEO-Friendly: WordPress is built with search engine optimization (SEO) in mind, making it easier for your site to rank higher in search engine results.
Mobile Responsiveness: With the increasing use of mobile devices, having a mobile-responsive website is crucial. WordPress themes are designed to be mobile-friendly, ensuring a seamless user experience across all devices.
Security: Regular updates and a robust security framework make WordPress a secure platform for your website.
Scalability: Whether you’re a small business or a large corporation, WordPress can scale with your business, accommodating your growing needs.
Why Redesign Your Website?
A website redesign can significantly impact your business. Here are some reasons why a small business might need to consider a website redesign:
Outdated Design: An old or outdated website can make your business appear unprofessional and out of touch.
Poor User Experience: A confusing or difficult-to-navigate website can frustrate visitors and drive potential clients away.
Lack of Mobile Responsiveness: With more people accessing the internet via mobile devices, a non-responsive website can result in lost opportunities.
Low Conversion Rates: If your website is not effectively converting visitors into clients, it may be time for a redesign.
SEO Performance: An outdated website may not be optimized for search engines, making it harder for potential clients to find you online.
Signs Your Website Needs a Redesign:
High Bounce Rates: Visitors leave your site quickly without engaging with your content.
Slow Loading Speeds: Your website takes too long to load, which can frustrate visitors and negatively impact your SEO.
Dated Visuals: Your website looks old-fashioned or does not align with your current brand identity.
Difficult Navigation: Users struggle to find the information they need.
Low Mobile Traffic: Your website is not optimized for mobile devices, resulting in a poor user experience on smartphones and tablets.
Enhancing with a Learning Management System (LMS)
For Indelible Consulting, adding an LMS was a strategic move to offer value-added services to their clients. Here’s why integrating an LMS can be beneficial:
Monetization: Offering premium courses can create a new revenue stream for your business.
Client Education: An LMS allows you to educate your clients on your products and services, enhancing their knowledge and engagement.
Brand Authority: Providing educational content positions your business as an authority in your industry.
Self-Service: Clients can access and complete courses at their own pace, leading to higher satisfaction and retention rates.
By implementing these custom solutions, our agency Design Theory significantly enhanced Indelible Consulting’s digital presence. The new website not only showcases their consulting expertise but also provides an intuitive platform for clients to engage with their services and educational content. This redesign positions Indelible Consulting as a modern, client-focused consulting firm, ready to meet the needs of their growing client base.
Landing Pages are a very necessary part of your digital strategy toolkit when it comes to your online efforts. While you may have heard about Landing Pages often enough, there are some things you should know about them if you are not yet using them on your website, or if you’re not sure about ways to effectively use them.
This video defines what landing pages are and also provides examples on how to use them. You can really level up your marketing efforts by utilizing several different landing pages on your website with different flavors and offerings of your products and services with items that provide value to your visitors and readers.
We’ve all been there. Some of us more than others – yet still the idea of a redesign initially starts out with great aspirations, then leads to feverish or lackluster enthusiasm weeks later. Let me back up and explain my story.
It’s been probably three or four years since our last redesign of the Design Theory Website. Years ago I can remember when I first tried WordPress and had a blog in a sub-domain while having our main website in HTML on the root. It worked out better than I could have expected and within about nine months I was ready to convert everything into one site on WordPress.
Fast forward to present day, and I can honestly say that I’ve been working on this redesign for about two months. Not consistently, more on-and-off. Reason being is that, well, we’ve been busy. Being busy is a good thing when you’re a creative but only to a certain point. Some of our best ideas get filtered into our client websites and strategy efforts, meanwhile our own website gets the cold shoulder.
Why Are We Taking So Long
To be honest and short, we want a really good and clean experience for you. We want all of our services laid out in a way that is easier to navigate, lead/sales funnels created with purpose, and products easier to identify and purchase. What we’ve learned over the years is that the customer experience is what matters the most in any website. It kind of needs to be catered to them more so than what I think the website should be designed like.
Another reason for the redesign is to make the new website load much faster than the current one does. Realizing that more web traffic is done via mobile browsers than desktops, we have to make sure that our website loads smooth and fast on hand-held devices. Make sure that it’s also Google Mobile Friendly is key too. It’s important to make sure that the almighty Google deems our website acceptable.
Lastly, we believe it’s time for a refresh. There are a lot of ideas that we want to do that include a rebrand, but we’re going to have to hold off on some of those bigger and more time intensive initiatives to be able to focus on tangible goals and a timeline. Good ideas are great but they’re truly a dime a dozen. It’s really about executing and to be able to launch some of our more necessary ideas we have to stay focused. When it comes to our customer redesigns we treat them the same. We come up with a lot of great ideas from improved functionality, new software, and new graphics, but we also stage things out in milestones so that there is always something to look forward to over the next several weeks and months.
As you can see we’ve got a lot to consider with our redesign. It’s more important to us that it’s done right than just putting together a new design and layout without constructive though behind it for usability. Have you been thinking about a redesign of your website? What is holding you back from getting started? Let us know in the comments below or contact us directly if we can help.
Another new year has begun and prior to January first, like most of you, I had a good few goals I wanted to begin come the turn of the year. I imagined myself doing them, I wrote a few of them down on paper, and I barely started two of them. And that’s me being honest.
That hype that you have about fresh and newness is the same attitude most of your potential customers and visitors are also expecting from your website too. Because they are expecting this, we don’t want to let them down. This is why I’ve started to renew the idea of writing a quality post at least once a week as well as post much more regularly my photographic work on my social media sites.
Being a creative you’d think that I’d have a ton of materials for my website and social sites all the time ready to go. Well, to be honest, as a creative we’re probably the most critical over our work than most others in different trades. So below are five great changes you can make to your website to give it a fresh look for the start of 2017.
1: Update Your Home Page Graphics and Hero Graphics
Whenever landing on a website your eyes are usually first intrigued by the images and graphics that are at the top. Those visuals may be accompanied by text to better describe the graphic or also with buttons that lead to other pages or to a call to action or product. Think about how much better some more relevant images could do for your website in better describing your products or services.
2: Change Some Colors
Not saying you should change your brand identity, but maybe use some of your highlight or accent colors in a different way. Be subtle but make a fresh impact that leads to something worth looking at or reading for your website visitors. I’m recently working with a client where their logo is their first name in gold and they have a couple of other websites that could use the same gold color in the logo to create a linking motive while keeping separate identities for each website. It’s kind of like finding an easter egg in a Marvel movie – when you see it, you smile.
3: Use Video
Video explains so much and when done right will capture and keep the attention of your visitors a bit better than regular text and more so than a static image. For those of you with products, how about creating a video that describes how to use the product, how it saves time, or even the difference of your product over a competitor product. Other video ideas could be you describing what the website stands for, why it’s relevant, or better yet video testimonials from past and current customers.
4: Create a Worth-While Call-to-Action
You’ve gotta create an incentive for people to come back. While “creating great content” is the common phrase you hear all the time, part of that content needs to be something that is engaging or offers some value. We’re all used to seeing the 10%-25% off stuff and even those sometimes don’t entice most consumers to buy alone. Why not offer something that your visitors will actually use. Try offering a free hour with the purchase of the first hour. Or suggest this product to two friends and you get this free.
5: Make it a Point to Post Once a Week
This may be the hardest thing to do. We’re busy, there are other things we must get done, we don’t have time, don’t want to make time, etc. I can give you plenty of excuses. But it’s 2017, there are too many services out there that you can sub-contract your busy work to. For me, Sunday nights are the best times for me to sit down and write out my posts and schedule my social media. I’m more in the mood to do it then and it helps me to get the weight off my shoulders when my week actually does start. Once you get on a roll with it, you’ll find how easy it is to keep going and making it a priority. Don’t forget to track with analytics to better curate your content.
This week’s Blab was a rapid fire one! We dished out a bunch of apps, websites, tips, and tools for social media, engagement, websites and more. When I think back at it, it really was a LOT!
The objective at the beginning of any year is to do more and do better. With that be sure to try out some of the tools and tips mentioned in this replay. And if you do try some of these out be sure to let me know in the comments below.
Lastly be sure to scroll past the video to see the show notes!
Show Notes:
If This Than That A free tool for automating functions for when you do or post something, a function happens as a result.
Hot Jar A “freemium” website analytic tool to see what your visitors are reading on your website with heat maps and more.
OneShot For highlighting screenshots and quickly sharing to Twitter (iOS only)
