The Marriage of Content & Medicine
A few weeks ago I penned an article “The Marriage of Content & Technology in 2013 & Beyond” discussing the wonders and advancements of technology and content available through mobile devices. While watching Rock Center with Brian Williams the other night, I was amazed at how medical innovation and digital content are becoming espoused. The episode featured Dr. Eric Topol, a leading cardiologist and geneticist, who has made major headlines on the medical frontier and for the future of wireless medicine. Let’s take a closer look at how digital content and innovative medicine are walking down the aisle for your health’s sake.
Dr. Topol, the revered Director of the Scripps Translational Institute is leveraging our content consumption with technology in one of the most innovative ways seen in this decade. The esteemed author of “The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care” believes that we don’t need to go to a physicians office quite as much as we do by integrating important health monitoring through our appendages – our wireless devices! Thanks to Dr. Topol, we now have:
- real-time EKG’s with continuous heart rhythm monitoring;
- wireless heart failure monitoring;
- genetic sequencing, wireless biosensors;
- high-resolution mobile ultrasound imaging; as well as
- the first continuous non-invasive blood pressure monitoring device (which also captures all vital signs).
While this level of medical technology is intriguing enough, what’s I noticed off the bat is how medical content is both utilized and displayed on these devices. Thanks to the partnership between Dr. Topol and Sotera Wireless, the Visi Mobile device pictured right, has revolutionized modern medicine and with patient-t0-physician communication. A patients real-time health status is translated into digital content and is then conveyed wirelessly to their physician. Visually, this cutting-edge device reflects patients vital signs with great vibrancy of color and in an easy-to-read, large font and column format. As such, you can tell these innovators are clearly targeting exactly who their consuming audience would be:
- those with serious health conditions,
- probably age 65 & over,
- those who live alone, or
- may be visually impaired.
Sotera also wanted the device’s interface to allow for easy setup, controlled data management and an uncomplicated user experience. This is reflected in the short, direct commands making the content data easy to comprehend while simple to control and navigate screen-to-screen regardless of age.
Thanks to Dr. Topol, his passion for medicine and undying love of technology, the wireless future of innovative medicine is looking brighter every day. It continues to reflect that content is indeed king, boundless in evolution and utilization. And based on this amazing wireless invention, we can count on continued wedded bliss between content and medicine for years to come.
