Networking Archives - Page 3 of 3

The Power of Like

In high school we all wanted to be liked…to be accepted by a group of people as part of their “in-crowd”. You remember…the cool kids who seemed to rule the hallways while others salivated at the double-dutch opportunity to laugh at one of their jokes or be thrown just a nod of acknowledgement. As adults in the business world (most of us anyway unless you are a 20 year-old Zuckerberg wiz kid), we aren’t all that different. We enjoy rubbing elbows with the “movers & shakers” in an effort to acquire business connections that will hopefully profit us in relationship and in contribution to our wallets.

It’s in these efforts that we come to understand and implement strategies to be liked, which easily translates into the business marketing forum to obtain business relationships…profitable ones hopefully. In the world of Social Media, especially on Facebook, we come to understand on a more global level, the Power of Like. If you are not on Facebook-well golly gee willacurs you should be. Why?

#1- it’s free. In a world where next to nothing is this is 100% gratis!
#2 – much like blogging and having a business website; it gives you UNLIMITED, GLOBAL access to people and other businesses. Many people/businesses are now searching Facebook for products/services in lieu of traditional worldwide web searches.
#3 – many businesses on Facebook are already “Liked” (or unfortunately Disliked) and have reviews/comments on their pages which makes their business report card accessible in a glance.
#4 – again, it’s free. No marketing budget needed.

Do you really need more persuasion? If so, here’s an elementary concept taught outside high school hallways in the game of real business life…

In the world of Social Media…Like=Relationships & Revenues
And thanks to Mark Z-that’s the Power of Like

Blah, Blah, Blog!

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For a modern lesson on a classic fundamental, let’s take it back to elementary school for the 5 W’s (and 1 H) for a moment shall we? Who, What, Where, When, Why & How…although not in that particular order.
WHO…you of course! Don’t think blogging is for you or beneficial to your company? Read on my friend…
WHAT’s the point of business blogging? To communicate clearly to a wide variety of readers (either from your business sector or to one who is interested in acquiring your company’s expertise) and reach them on a virtual yet tangible level that says wanna do lunch…via Skype?

HOW can a blog work for your company? Let me pass on what I’ve come to understand. Basically, if you are a small to medium-sized company, more than likely you have a limited advertising/marketing budget if any. This may in turn affect your ability to rub elbows with your industry-related business colleagues and the frequency of networking opportunities. But guess what? If you have a semi-talented employee who can write pretty well or hire a content writer like myself (hint, hint-plug, plug) you can be well on your way to leveraging social media to your advantage and profit margin.
WHY and the WHAT points are somewhat synonymous. You (or your superiors) want to have a corporate blog which elevates you/your company to a WORLDWIDE PRESENCE. This taps you into the local and global business market by creating dialogue via your company website to an UNLIMITED number of people for almost FREE. Need I say more? Ok but just because I can hear the anticipation…
WHERE is Waldo, Jane, Bob or whatever your name is? Where do you pow-wow and have your swank & usually expensive lunch meeting to seal your deals? Your couch if you’re lucky! In 2012, most freelance and small business owners work from home or out of a local Starbucks. You can save time and money with this fantastic networking tool by using a little of Father Time and a smidge of talent to take your business to the next level and into an unlimited marketplace. No expense account required.
WHEN you choose to use social media to your advantage, you win-plain & simple. Oh and today is a great day to start.

Still saying blah, blah, blah?????

Write It Like You Live It!

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A content writer or business blogger (whether plume or keyboard, or in my case, both) takes on the identity of his/her subject as though they are vicariously living as the CEO or decision maker for that business entity. It is in this forum where jack of all trades requires that you master, at least on some level, all & not none. A good content writer or blogger assumes the identity of employee/employer and advocate for that business.

Taking on a client who is part of an industry in which you’ve never been employed can seem overwhelming or to some impossible. Do you take that client on and fluff your credentials as though you have had a million clients in that same industry…a been there done that so of course you should hire me attitude? Or do you let them know how darn good you are at research and how becoming a student rather than a “know it all” behooves them and your craft? Because any good content writer will tell you it’s about RESEARCH, RESEARCH, RESEARCH …and yet more RESEARCH. That includes your company client, their area of expertise, their competition and what’s not being said/done/reflected in their own and competitors marketing identity. You have to write it like you live it, in it…their world, their conference rooms and marketing strategy meetings.

Recently I took on a client in a very interesting and technical industry. And I certainly can admit some hesitation and anxiety prior to the pitch. It was seemingly too technical for a person who spent a good deal of my career in a very white collar legal environment. But I soon realized that this is what it’s all about. What content writers do-we morph. And through many hours of research and allowing my brain to think outside its confines and experience, I soon became intrigued and began to write in such a manner that impressed me (really it did) and my client. This is what allows you to write from a position of “seeming” expertise and authority rather than obvious novice.

So stay encouraged my fellow content writers and bloggers- embrace what you don’t know, learn what you need to and then write like you live it.

Attending Meetups and Expos really boosts your exposure

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Over the past two months I’ve been attending quite a few networking groups, meetups, expos, and the like. My experiences range from great to a complete waste of time. Some were free and some carried an entry fee; but all of them left me with something to learn and something to walk away with.

Let me start by saying that I would recommend any solo-prenuer designer to try to attend as many networking engagements as you can when you’re starting out. You’ll get a chance to practice your elevator speech over and over again. If you don’t have one, you’ll quickly learn one as you introduce yourself to people every few minutes. Have a speech prepared already, the repetition will help finesse your keywords and delivery. Those of you who’ve been around for a few years, you already know that your time is important. Being strategic about which events you attend is key. Think about who in the community in terms of leaders or movers and shakers will be in attendance. Try and work your way to meeting them and making a good impression. Not just to get them to take your business card, but to find interest in what you know about a subject matter. If the conversation goes well then give them your card. Also seek out city officials and editors of your local newspapers.

You’ll pick up a lot of business cards during the event. Even during a 2 hour meetup with about 40 attending professionals, you’re set to collect about 30 new business cards. Treat each new business card as a possible lead. Quickly email them back with a short personal message the very next business day. Include something to remind them about what you may have discussed together and leave them with an open-ended request for service. For example:

“Good morning Mr. Smith. It was great to meet you last night at the Entrepreneur’s Networking Event. Especially to meet someone else who still wears penny loafers! You had some really interesting points about your products. If you ever have any questions about (design, or websites, or social media, or graphics) feel free to give me a call.”

That’s all you need to say really. Short and to the point. In my experience I hear back from 10-15% of the people I reach out to after an event. Out of those that I hear back from I’m able to convert clients or referrals out of at least 1 or 2.

The events that could be a waste of time are ones where your target clients are not obviously attending. After you’ve been to a few networking events you should be able to tell from the invite who the audience in attendance will be. Save yourself the gas and RSVP to ones based on who will attend, even if you may be at bit nervous. I’ll admit that stepping out of your comfort zone may be nerve-wracking but the more you do it the more rewarded you will be. Eventually you’ll build up a good confident vibe when entering a room, talking to new people about what you do in under a minute, and having people ask you first for YOUR business card because they recognize you’re the authority on your industry.

Have any recent experiences like this to add? Please share in the comments field below.

My first experience at a Podcamp: Western Mass.

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This past Saturday, I attended an all day “unconference” in Westfield, Massachusetts. I really didn’t know what to expect, and as a matter of fact I Google’d previous events to try and get an angle. The true definition: “A PodCamp is a usually free BarCamp-style community UnConference for new media enthusiasts and professionals including bloggers, podcasters, YouTubers, social networkers, and anyone curious about new media. The first PodCamp was held September 8-10, 2006 in Boston, Massachusetts. PodCamps are now being held worldwide.”

Nothing really prepared me really and all the angst I felt was melted away once I met another attendee. Everyone that was there seemed to be so eager to meet everyone else who was in attendance. Once I checked and got some breakfast I met my friend Chris Adams (@CTChrisAdams) and we started discussing the possible sessions that would be held throughout the day. The sessions are lead by anyone who wants to create a topic of discussion, and anyone in attendance of that session is welcome to weigh in with their thoughts, ideas, and expertise.

I won’t go in about all the different sessions, though there were so many going on each hour it made it hard to decide which to take. There is a Rule of Two Feet is where if you’re in a session that you’re not getting enough from or would rather switch to another; you’re more than welcome to without an remorse. Most of the sessions were along the lines of social media, PR, podcasting, SEO, and the like.

There was a few minutes of time between sessions, and to see how everyone was swapping business cards and Twitter handles in the hallways was a trip. This was also the first networking meeting I’ve been to where people wrote their Twitter handles on their “my name is” chest stickers. I thought that was an evolution in networking. We were all mostly techies too. Regardless of industry or trade, from real estate agents to music producers; the smart phones, iPads, and laptops were in full effect.

The day flew by like an hour of recess, and my head was full of new ideas and new conviction for my business. The new connections I made with people I plan to take full advantage of in the coming days and weeks to continue to build relationships. If there’s one thing I’ve learned with networking meetings is that, just trading business cards isn’t enough. Following up and keeping in the front of someone’s mind is what creates opportunities. As for this Podcamp, I can easily say that it was well worth the time and small monetary investment. I encourage everyone to experience this same atmosphere of business, social media, and networking at least once a year.

I’ve put together a few links below of pictures, videos, and information from Podcamp Western Mass for you to see for yourself.

Official Podcamp Western Mass Website

Some People I met:

@mmpartee – Podcamp Leader

@TerranB – WordPress Guru

@yougottacall – Connection Engine for consumers and businesses.

@CTchrisadams – Online marketing and social media

@PSanchez – Music Producer