Is it really necessary for a small company to have website?
Can I really make SEO work for me?
Can blogging really benefit my company?
Is this all just a waste of time and is any of this profitable?
In a very Dr. Phil-ish candidness, you bet your butt they do! And here’s why:
1. I’ve said this to potential clients, current clients, on previous blogs and to my friends…YOU NEED A WEBSITE! Whether you live in a big city or small town, the truth is that most of the world doesn’t know you exist. Unless your business has a product or service that is exclusive to your geographical region, you need to expand not only your mind but also your client list and profit margin. How else can a small company in Nebraska acquire a client in Maine?
2. If you have sneakers, you need laces. Since you need a website, you need SEO. It’s the only way to get higher rankings in the major search engines for your company with limitless advertising. Yes, it can be a little time-consuming at first if doing so yourself (or you can just hire someone to do it…see www.jpdesigntheory.com) but it is worth the time and your dimes.
3. Do you see the visual example of a necessary principle? The more you or someone else writes about your company and services/products exposure expansion & growth.
4. It’s evident from all the market growth and promotion of social media, it is not only big now but it’s here to stay.Customers are savvy enough now to use it to their advantage and that directly benefits your company if you get on board. Especially since customers are utilizing all the tools the worldwide web offers to discuss product/service experiences and research them prior to purchase.
In the end, I hope these answers to common questions help you to understand the importance and necessity of websites, SEO and blogging. Can’t wait to see YOU on the www!
When it comes to designing a website, there can be a lot of opinions thrown into the hat from all parties. Opinions from the designer, who usually is considered the authority figure. From a company’s marketing team. My favorite are the opinions from the executive team. Now all of these opinions can be good and valid, yet all could be irrelevant when it comes to what opinion matters most; your potential client’s.
Website redesigns are touchy to me. When a client calls our office and asks about how much it will be to overhaul their entire website for a more modern look, our first thought is “great, let’s do it!” Especially if their existing site hasn’t been touched in over 3 years. We explain the importance of having social plugins, e-commerce, responsive web forms, and more. However it almost always is in the perspective of that site/business owner.
I’ve been doing some reading on effective landing pages and site designs, and I have to admit that I don’t always design or develop in the mindset of the online visitor. They’re the ones that spend the 7 seconds deciding whether or not a website has what they’re looking for before continuing on or bouncing off the website to another search result. This is a really important aspect to put into perspective. We’ve all heard the lines “a brilliant website means nothing if no one sees it,” or “content is king,” and so on. However if a potential customer or client doesn’t understand your website, or doesn’t feel comfortable enough to stay on and contact you or buy something your website is pointless.
Here are some points you should consider about your website; whether current or in development:
Lead Generation: Having a compelling call to action will not only help your sales team, but if tracked on a regular basis it will tell you what content people are hungry for.
Readability: Aside from complex wording, slang, or simplistic; your content needs to hit home with your target audience. It needs to resonate to their exact need for your product or service and they should understand that (hopefully) in the first few words or sentence on whatever page they landed on in your website.
Visual Candy: Not all customers and clients are into a wordy website. Some prefer rich and high quality images, graphics, and logos. Things that make them imagine themselves in or with your product or service. Lets face it, a good TV commercial for a piece of clothing will stay in your head until you visit the mall and feel compelled to buy it, or it will immediately turn you off.
Problem Solving: We’re all in business to solve a need right? If your homepage or landing page can effectively address your reader’s issue, you’ll draw in more leads than your biggest competition. Simply because of how you addressed the problem, you’ll win a clients vote of confidence – at least enough for them to give you a call or email you.
Market Research: This may sound like a big R&D project, but it really isn’t. There are many ways to poll people to get their opinions on things as a consumer. The data is out there, and we all know data doesn’t lie. So take the time to do some questioning and research to put into your website. You’ll not only have a greater confidence in your work, but be backed by hard evidence from doing your homework.
Really think about these things the next time you plan on redesigning your website or before you start a new one. One of the things we are proud of doing is sitting with our clients and really trying to get inside of their minds and really get to know what makes their business strategies so unique.
Have something to add? Please do so in the comments below. Your suggestions are always welcome!
If you pick up a newspaper or read articles online you’ll easily find articles of companies and industries talking about fiscal performance from last quarter, or last year, or last month to now. One of the main things that big companies keep their eyes on is their money. Money that they take a lot of time forecasting how much they’ll make from day-to-day, week to week, and so on. I even believe that this is their number one priority and what they spend most of their waking business hours contemplating. This is because they are rated or graded by their track history or performance. Now what about you? Let me explain.
I don’t need to go over why every business needs a website. Been there done that. I also don’t need to explain how more and more people are losing their jobs and careers and NOT sitting around waiting for a new one – but instead becoming entrepreneurs and small business start-ups. I’m even not going to ask you if you think we’re in another dot-com era, or how mobile apps will be even more vital to a business in the next few years. What I am going to tell you is that as a designer (albeit web, graphic, programming, whatever) your market is only going to continue to grow. All of these people are entering your market in droves all across the country. They need business cards, logos, web sites, letter heads, and corporate identities, and they need all of that yesterday. Sure there are numbers about there that suggest most start-ups don’t last more than 5 years before they fail, but I think even that’s going to change due to there being not many other options past “plan b.”
All of these new businesses have something collectively that major businesses forgot. Customer service. I’m sure you don’t have to think back too long when you last had to call an 800 number and got someone who could less about you, hung up on you after you explained what help you needed, or couldn’t understand what you were saying past the script they need to read you. As a small business, all of these “corporate” gripes are remedied when consumers look towards their local providers. They get:
- Immediate customer support
- Local phone number to someone they probably already met in person
- A physical location to get products or services
- A pleasant customer experience that will be praised to all of their friends
As a designer, you can provide all of that and more with almost little effort than a good attitude and work ethic. Good work is good, but great customer care goes so much further. Especially in a world where a customer’s bad experience can be Tweeted or Facebook’d online for all the world to see. Don’t forget that those posts never come down. As long as you have a solid business plan, have a good work-flow, and know how to treat each of your clients like they’re your only one, you’ll survive this recession and plenty years after.