The Real Threat of Your Expiring Domain

The Real Threat of Your Expiring Domain

I’ve been managing domains for over 9 years now. It’s not necessarily a hard job, even though hosting can be difficult. But for this article we’re going to stick to the business of domains. Acquiring a domain isn’t extremely challenging. There are apps from hosting providers you can use, or you can go the traditional route of creating an account with a hosting provider from your laptop 24/7 and buy domain names to your heart’s content.

Let’s Talk About Domain Registration

hosting serversYou can purchase a domain name anywhere from $5.99 to several thousand dollars. You scoff? Yes I typed that correct, several thousand. We’ll get to that in a just a few. The reason why you can purchase a domain for so cheap is usually because of the introductory prices offered when creating an account with a hosting provider. GoDaddy is probably the most well known, and at times infamous when it comes to domains.

Because the price of domains are so low for the most part, the recurring fee to renew your registration only happens on the anniversary of when your purchased it (or first registered it). Normally when it comes time to renew you’ll receive an email anywhere from 45 to the last few days leading up to your expiration. You may need to check your spam folder if you are missing these or if you previously opted out of receiving promotional emails from your provider.

Now on to the Good Part

When it’s time for your domain to renew, and you don’t renew it and it expires, it is released into the wild. Like the baby dolphin you helped raise from early childhood to an adult released back into the ocean. Because well, the internet is rather large like the ocean. I digress. So what happens when you want that domain back? Well if it is within the 30 days of expiration, your hosting provider still has it. They essentially “park” your domain hoping that you or your visitors will notice all the new banner ads that replaced your beautiful and well curated content and all your pages.

You can quickly contact your provider and pay the price for renewal (and possibly any lapse fees) and within moments your old website is back online and no more funky ads. But what do you do when it’s no longer in the hands of your provider? Well, you may be into some real trouble. There are people out there that scour the internet with apps and code waiting for domains to become newly available and buy them up for that same inexpensive low price like you did, but they place their own ads up along with a nice message on how if you’d like to purchase “this” domain you can have it for a price. In some cases the price is listed, and could be a couple hundred dollars. But if your website had high traffic, and continues to show a lot of visits from unsuspecting patrons, the resale value goes up. Oh and if you or other people submit that form to inquire about purchasing the domain, the price goes up. Almost like a catch-22 huh?

I’d like to say it’s not fair and there should be laws against this type of behavior in the market, but all of this could be avoided if hosting provider fees are taken care of on time.

This whole write up is to shed some light on a lesson for domain owners. It’s rather inexpensive to acquire and retain a domain name, or several of them at that. Think really hard if you no longer want to keep a domain. The headache of trying to get it back later could be way worse than just paying the $15 or $20 it is to renew it for the year.

Thoughts? Do you have a domain you’d like to get back from someone who bought it after it expired? Contact us and we’ll offer you some personal advice. Worse thing you can do is not to educate yourself on what options are available to you.



Why Does Building a Website Cost So Much?

Money ShotThis is a touchy topic for some people because it involves the main thing we’re all battling with in the current economy – MONEY. Depending on how familiar you are with the web world and which side you fall on (user/consumer or developer/geek), the cost of building/creating a website can be a mystery to business owners   Because it’s not just about selling you the service but helping you to understand what goes into the cost and ultimately and why you’re being charged what you are for your businesses website

Most people think its pretty easy to build a website.  And for some that may be true.  But for most, the key considerations are beyond their level of expertise and a designer or developer is the best options.  When contracting a designer or developer, understand that you’re not paying for the technology. You’re paying for their time and knowledge. To be honest, there isn’t anything that a web designer does that anyone else cannot do. So let’s go deeper to understand what the common needs are, clarify some myths about web design and give a clear understanding of what the “time and knowledge” really provides you with.

Small Budget but Big Ideas

There are plenty of you out there that are either thinking of starting a business or at the beginning stages of developing your business. Chances are you don’t have that huge SBA loan or a stockpile of start-up cash, so penny-pinching and sweat equity is you’ll be building on. As a small, budget conscious business owner you might have a great idea in your head but are unable to bring it to life because you don’t know how to or have the necessary tools. You could spend hundreds of dollars on buying a tutorial software program, spend hours to learn from them all in hopes of a “DIY” success.  Just the thought process of designing your own brand takes time.  Then bringing that vision to a digital medium takes some additional time and skills. So what’s more likely is that it might be cheaper and faster (and less of a headache)  to hire a designer who can make your vision a reality with a little less Advil.

Why You Don’t Know-It-All

We love these types of people. Why? Because they likely already have a plan and concepts for what you want your website to look like and convey to your consumers. Which is great that you’re that clear about your market base and what they need or want.  The only drawback, is you usually believe the building process is as simple as copy and paste. Know-It-Alls sometimes will sign up for a trial version of some web-based CMS (Content Management System), built a few pages of a  simple website, and now assume that  it’s a quick and easy process.  Like some .99 cent WYSIWYG app  which can   would work just the same as every app that a seasoned developer must be using.  This couldn’t be further from the truth!  Here’s what that time and knowledge consists of a seasoned web designer and developer offers:

  • Knowing how to build page structures
  • Creating responsive designs for a better user interface and user experience
  • Adapting the website for optimum browser compatibility
  • Ensuring all necessary software updates
  • Typography for a better look and feel
  • SEO
  • Sitemaps
  • Working with image sizing and quality
  • Optimizing page loading times
  • Creating content for landing pages
  • and so much more

If You Want Full Control

I have no argument with clients who want to manage their websites once it is completed. The ability to update content, images, links and so on without having to contact your developer is truly ideal. We used to sell desktop programs for this back when we primarily built HTML websites to allow this indulgence. Now with WordPress, not only is the learning curve smaller, there is no cost for additional software. Now because most people aren’t looking to change the base structure of their websites; WordPress is a great option to self manager. But here’s the warning.  Be aware that with a few wrong clicks or improper coding edits, you can actually break your website.  These types of mistakes can render your site with a 404 error quick and in some cases may not have an easy fix. This is just one of many examples why its better to leave it to the professionals. If we break it you justifiably can yell at us!

When Time is of the Essence

There are plenty fly-by-night and quick turn around website builders out there. Also some software programs available from your local Best Buy or Office Depot, as well as online with quick setups that seem like great financial options. .  I’d like to raise just a small, red flag on this seemingly time and cost-effective option.  You technically don’t “own” the software. What I’ve seen happen countless times is that after purchasing the software, the software developer goes out of business.  Or worse, no longer cares to update their software for the most current browsers and security loopholes.  So you the consumer are left holding the empty bag and spending hours Google’ing how to fix something you had no part in creating.

So what’s the best option when you need to get online with your website within the next few days and don’t have the time to learn, study, design, or build it. Most designers and design firms can accommodate your prompt request, but may entail a slightly higher cost because of the quick turnaround.

BYOS (Bring Your Own Stuff)

If you want to see a designer or developer do a face-palm smack, tell them you need a website, but you’re not sure how many pages; don’t have any content; the pictures you have are all on your cell phone as text messages; and oh your favorite colors are all in the rainbow. Sure my example may seem a bit comical and slightly unrealistic but I can assure you those requests have come to us. Clients who come to web designers unknowingly unprepared should be prepared for higher costs as a result. Additionally some of these issues which may come up haphazardly during the development process, can require redesigns, restructuring and  reorganizations, shooting the cost up even higher.

To keep costs at quoted or at priced levels, clients must BYOS or prepare to PMM (Pay More Money). Lack of preparation can also hold a project at a standstill or cause a push back the launch date. Additionally, when those requested materials are inadequate,  there might be more incurred charges for the designer to find stock imagery, perform research on your industry for content as well as securing a content writing for your website. So before you sign on the dotted line, think about what you’re able bring to the table to mitigate costs, both time and money. If you’re not a great content writer, admit it and pay for someone to write for you. If you don’t have time to take product pictures, let a photographer come in and do that.

The Wrap Up

Know that most designers and developers who have been around for more than a few years, do what they do because they really get joy out of it. We enjoy seeing a happy client at the end of a project that’s excited to tell the world about their new worldwide face and presence on the web.  One of Design Theory’s “theories” is that we don’t treat businesses as a one time sale. Me and each of my team members maintain good working business relationships with each of our clients. They know we’re always looking out for their best interest as we offer the right products and services to make their project a success.

If you have questions about our pricing, (or our competitors), don’t hesitate to call our office at 888.603.1090.

(image credit from