Branding To-Do’s & Tidbits

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For those outside the marketing realm, let me help define “branding”. Branding is a signature ‘look and feel’ that leverages all of the resources our industry has to offer to make sure that you will be noticed and recognized by consumers and like industry...

Blah, Blah, Blog!

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For a modern lesson on a classic fundamental, let’s take it back to elementary school for the 5 W’s (and 1 H) for a moment shall we?  Who, What, Where, When, Why & How…although not in that particular order. WHO…you of course!  Don’t think blogging is for you or...

Write It Like You Live It!

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A content writer or business blogger (whether plume or keyboard, or in my case, both) takes on the identity of his/her subject as though they are vicariously living as the CEO or decision maker for that business entity.  It is in this forum where jack of all trades...

Are the pictures on your site legal to use?

Web Design

Anytime you see something with “legal” in it, it normally grabs your attention. I don’t mean to scare you with this one, but it’s something we do need to go over. A lot of websites out there have images on them. A lot of those images may not be...

Content Redundancy: Social Media and Your Website

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So you’ve got a blog right? You’re on Twitter circulating your links to your followers. You’ve got a Facebook fanpage and personal page to post your blog links on. You’ve posted a similar post on Tumbler and Posterous. I’m sure I’m...