We understand that in the business world, having a website enables your organization to reach a larger audience at a marginal cost and in 2014, it’s an absolute must. But what about God’s business? Many people don’t think the two are related (or maybe that they should be), but they are. We are a digital and mobile device generation! Most of our kids have them right along with us and sometimes even before us! We want and often need accessibility to ease our busy lives, hearts and minds as well. Since the goal of most church ministries is to evangelize the Word of God and promote biblical teaching and doctrine, a website is a wonderful and essential way to do just that. In this blog, I submit the Top 5 Reasons of why your church needs a website, as well as the ways it can contribute to the higher calling.
1st Stay in touch ~ For most churches, they limit their “marketing” to handing out Sunday bulletins or posting newsletters on the bulletin board to keep members informed of meetings and publicize events. However, many of your members may forget to pick up a bulletin or lose it sometime during service and miss out on key information. By having a website, you can post that information and so much more with just the click of a mouse day or night. Therefore, a website is a great interactive way to stay in touch with your members , whether they’re at home or on-the-go with a mobile device.
2nd Casting a larger net & being fishers of men ~ In 2014, it’s imperative to reach out and impact the the world for the kingdom of God in as many ways as you can. We see this in the diversity of music – contemporary, traditional and even Gospel Rap. If His Word is not intended to “return to him void,” then use this medium coupled with faith to accomplish the goal. A website can also provide you with a wonderful opportunity to let others know what your church is all about and what they can gain from attending your services or joining.
4th Championing the cause ~ If there is a particular area of focus for your church, let’s say in eradicating homelessness or missionary work in other countries, a website is a great way to let the world know and solicit others assistance. Many large organizations (such as World Vision) utilize their website to bring a greater awareness to the causes they champion, while offering ways to be a part of a mission or collect donations online to assist those efforts.
5th The lost sheep and those in need ~ If one of the primary purposes of the church is to help people, then a website is a fantastic tool to do so on a global scale. There are people in this world that are hurting, who may be at a point in their lives where they need encouragement or may be in real, desperate straits. What a great testimony of kingdom work you’ll create by extending yourself beyond your physical address to someone in another state or even a different country. You can offer inspiring messages, videos, music and other helpful products such as books and inspirational home accessories.
The Wrap Up: If the sky is the limit and the ultimately desired destination, why not embark on this journey of faith for your ministry and church? If you believe that the bible was written by man and inspired by God, is it possible that the internet can be used as a tool to reach out to the hedges and highways for His purpose?
Send me a comment and let me know your thoughts on this tool for growing your ministry.