Branding Joneses Style

About a year ago I saw this seemingly interesting film in Redbox on a solo Friday night and since I had no big plans thought why not.  It listed a host of stars including Demi Moore, David Duchovny and Lauren Hutton so I thought it looked promising.  After the first...

Branding To-Do’s & Tidbits

For those outside the marketing realm, let me help define “branding”. Branding is a signature ‘look and feel’ that leverages all of the resources our industry has to offer to make sure that you will be noticed and recognized by consumers and like industry...

The Power of Like

In high school we all wanted to be liked…to be accepted by a group of people as part of their “in-crowd”. You remember…the cool kids who seemed to rule the hallways while others salivated at the double-dutch opportunity to laugh at one of their jokes or be thrown just...