Facebook will soon be officially launching a new feature on the desktop version (soon to be released to mobile I’m sure) where you can now search for local services based on your current location. For those of you that have a Facebook Business page/profile you’ll want to really see how you rank for your business. For now it seems the ratings is what is driving the business listing priorities. This means if you don’t have any reviews yet for your business on Facebook, you’re going to want to spend some time asking your customer and clients to log in and submit positive five-star reviews so that you can start to rank up your profile.
I’m sure there are other algorithms Facebook is using to rank profiles, but at first glance the ratings seems to be driving it. You’ll also want to see how your traffic is doing with people getting to your page, posting, and engaging there.
This new feature should be interesting to see how this affects Yelp since this does exactly what we use Yelp’s website and ratings for choosing a restaurant or business service. Check it out and let me know what you think, is this a good new feature, is this something you’re concerned about? Leave your comments below.
