As a business owner, your website and domain are crucial assets in your digital presence. There may come a time when you decide to terminate these services. Before you do, it’s essential to understand the consequences of this decision, not just for your immediate operations but for your long-term digital footprint. In this article, we’ll explore what actions may happen when a website and its associated services are terminated, cancelled, or abandoned, focusing on aspects like email services, domain name status, data backups, and more.
Loss of Website Access and Functionality
When you terminate your website services, the most immediate impact is the loss of access to your website. Depending on your service provider, this may be immediate or at the last day of your contract. This may also include loss of your content, graphics, images, software, and functionality. In some cases a backup or transfer can be requested, but it will need to be performed before the termination.
Other actions may include:
- No More Content Updates: You can no longer update or change your website’s content
- 404 Errors for bookmarked or externally linked pages
- E-commerce Operations Cease: If your site includes e-commerce, these functions will stop, affecting sales and customer interactions
- User Access is Revoked: Customers or clients will no longer be able to access your site, leading to potential loss of business and client trust
Disruption of Email Services
If your email is hosted through your domain provider, terminating your website may disrupt sending or receiving emails. Depending on how your mailboxes were setup, you may not retain a copy locally on your device(s) of your mailboxes. People who try and email you may receive bounce-backs or undeliverable messages. Ask your provider first about options to archive, download, or transfer your email and mailbox folders. If you have P.O.S. (Point of Sale) systems, calendars, they may need to be reconfigured if they utilize an email account with your domain name. Another thing to consider is logins to banks, government agencies, or other third party institutions, you’ll want to change your contact email to another address that you have access to or getting it updated after you lose access to the registered email account may be difficult to support.
Domain Name Release and Potential Repurchase
This is a big one that not many people realize. Your domain name, the digital address of your business will be available for anyone else to purchase and register. Depending on how much traffic your domain received and it’s ranking, it may be on the radar from some bots and software that are waiting for the chance to scoop it up and hold it or resell it for a profit. There’s very little legal obligations to get a released domain back. Though not impossible, but may be costly and avoidable by just keeping the domain registration active with a nominal annual fee.
Grace Periods and Redemption
Typically, there’s a 30-day grace period during which you can renew your services without losing your domain. Check with your service provider before you close your account to ask about this. Reactivating your domain post-grace period can be costly and is not always guaranteed.
Data and Backup Deletion
The termination of your website services also impacts your data. This includes but isn’t limited to any content, graphics, images, and photography. Unless you have a backup, you will lose all the data on your website. In some cases you may want to ensure you have a recent backup or copy of your website, because having one from a long time ago may not contain any recent or updated content. Some providers may offer data transfer services or backup and retention services for a fee. There is a nifty website that we use occasionally to research an archived timestamp or snapshot of a website through The Wayback Machine.
SEO and Online Presence Impact
Many business owners invest a lot of time and money on improving their online presence and search engine results page (SERP) ranking. To lose this may be detrimental and not a first thought when considering terminating your website and domain services. The SEO ranking you’ve built up over time will be lost, affecting your online visibility. Any external links or references to your website will lead to dead ends, potentially harming your brand’s reputation.
Legal and Compliance Issues
Depending on your industry, there may be legal ramifications to research and consider. Certain states, governments, and/or industries require data to be kept for specific periods, even after a business ceases operations. You might need to inform clients or users about the termination of your website and services, and give them a means to respond and record or document that response.
Wrapping this up, I want to leave you with some key takeaways to remember. Terminating your website and domain services is a significant decision with far-reaching implications. It’s not just about losing a site; it’s about disrupting your business’s digital presence, losing critical data, and potentially harming your long-term online reputation. Before making this decision, consider the consequences, explore alternatives, and ensure you have a plan for data backup and migration. If you would like help with this, promptly contact us so that we can act quickly and potentially save you money and peace of mind.
