Move with Dr. B: Where Physical Therapy Meets Empowered Living
The Vision
Move with Dr. B is a physical therapy and wellness brand rooted in transformation—physically, emotionally, and professionally. Located in Orlando, Florida, Dr. B offers personalized programs that help individuals move past limitations and reclaim confidence through expert therapy and guided wellness. With a passionate, client-centered approach and a “Love Your Life” mantra, the brand needed a digital presence that embodied its warmth, accessibility, and action-oriented philosophy.
That’s where Design Theory came in.
Key Features
To capture the spirit of Move with Dr. B, Design Theory developed a strategic landing page with built-in ecommerce, optimized for conversion and community building. The layout and messaging were carefully crafted to mirror Dr. B’s in-person energy—professional yet deeply personal, with clear, compelling calls to action.
Conversion-Focused Landing Page
- Created a modern, mobile-friendly landing page optimized for lead generation and client onboarding.
- Strategically placed CTAs like “Get Started Today” and “Start Free for Your First Month” to maximize conversions.
- Integrated custom forms to collect names, emails, and program preferences for targeted follow-up.
Custom Program Breakdown
- Designed sections that clearly communicate each program’s value—such as One on One VIP Therapy, PT Wellness, and the 30 Jump Start—so users can quickly self-select the path that fits their journey.
- Highlighted transformation language and actionable program features to resonate with health-conscious individuals.
Ecommerce + Zero Barrier Entry
- Set up ecommerce functionality to allow direct online program enrollment, with $0 initiation to encourage trial and build trust.
- Designed checkout pathways that aligned with Dr. B’s “remove the barriers” approach—making the first step easy and empowering.
Testimonials + Trust Building
- Designed layout sections that pair emotional storytelling with professional results to drive home the benefits.
Brand Photography & Visual Storytelling
- Used custom imagery throughout the site to create visual consistency, warmth, and approachability.
Location, Hours & Contact Integration
- Included vital business info—location, office hours, contact form, and call-to-action for a free trial using a local promo code—to boost engagement and reduce friction for potential clients.
The Impact
Move with Dr. B now has a polished, high-performing landing page that gives patients a simple way to access services and start their wellness journey. The strategic blend of conversion-driven design, ecommerce setup, and email capture ensures continued growth, stronger engagement, and a foundation for future expansion into online learning or membership-based services. This launch positions Move with Dr. B to serve a broader audience and redefine how people experience physical therapy from home.
House of Mastery: Elevating Branding & Digital Presence
The Vision
House of Mastery, a luxury content studio, event venue, and wellness sanctuary in Downtown Orlando, needed a digital platform that reflected its premium aesthetic and multifaceted offerings. Designed for entrepreneurs, creatives, and beauty professionals, the goal was to create an engaging website that showcases its services, facilitates online bookings, and positions the brand as a hub for creativity, business growth, and wellness.
Key Features
To achieve this, Design Theory developed a visually captivating and highly functional website with a seamless user experience. Here’s how we brought the vision to life:
A Premium Digital Experience
- Designed a sleek and modern website layout that embodies the elegance and sophistication of House of Mastery.
- Integrated a user-friendly navigation system for effortless browsing of services, events, and membership opportunities.
- Developed a responsive design that delivers an optimal experience across desktop, tablet, and mobile devices.
Streamlined Booking & Engagement
- Implemented a robust online booking system, allowing users to reserve studio sessions, event spaces, and wellness services with ease.
- Created dedicated landing pages for upcoming workshops, classes, and special events to enhance visibility and engagement.
- Integrated calls to action throughout the site, directing visitors to book services, view pricing, and RSVP for events.
Showcasing Expertise & Community
- Highlighted House of Mastery’s industry-leading professionals through a curated “Meet the Masters” section.
- Developed an interactive portfolio to feature the exclusive rotating art gallery and showcase local and international artists.
- Created an events section promoting the grand opening and future community gatherings to foster networking and collaboration.
SEO-Optimized for Maximum Visibility
- Conducted comprehensive keyword research and on-page SEO optimization to improve search rankings and attract the right audience.
- Developed content structured for Google indexing, enhancing discoverability for entrepreneurs and business owners searching for premium event spaces and content studios in Orlando.
- Implemented metadata strategies to align with local search trends and industry-specific queries.
The Impact
With a visually stunning, high-performing website, House of Mastery now has a powerful digital presence that mirrors its luxurious in-person experience. The seamless booking system, dynamic service pages, and optimized content strategy ensure increased online visibility, engagement, and conversion rates. This platform not only elevates brand authority but also positions House of Mastery as a go-to destination for professionals looking to master their craft, connect, and grow.
The Challenge:
Indelible Consulting faced the challenge of modernizing its online presence. Their original website, built on WIX, lacked the contemporary design elements and functionality needed to effectively engage clients. With an expanding portfolio of consulting services, it became crucial for Indelible Consulting to present a professional and user-friendly online experience.
Our Custom Solutions:
Understanding the specific needs of Indelible Consulting and its clients, we embarked on a comprehensive redesign project. Our primary objective was to create a modern, visually appealing website on WordPress, incorporating the company’s brand color scheme and enhanced content. Additionally, we custom-built a Learning Management System (LMS) to facilitate the delivery of their educational courses.
Key Features:
- Modern WordPress Design: We developed a sleek and modern WordPress website that aligns with Indelible Consulting’s brand identity. The new design includes updated content, intuitive navigation, and visually appealing elements to engage visitors.
- Learning Management System (LMS): A custom-built LMS was integrated into the website, offering four courses that clients can purchase, consume, and complete through a full self-service process. This LMS ensures a seamless educational experience, enabling clients to access valuable content at their convenience.
- Enhanced User Experience: The redesigned website is optimized for user experience, featuring clear calls to action, easy navigation, and a responsive design that works flawlessly on all devices. This ensures that potential clients have a positive and engaging experience when visiting the site.
- Brand Color Scheme: The website design incorporates Indelible Consulting’s brand color scheme, ensuring consistency across all digital touchpoints and reinforcing brand recognition.
Outcome:
By implementing these custom solutions, Design Theory significantly enhanced Indelible Consulting’s digital presence. The new website not only showcases their consulting expertise but also provides an intuitive platform for clients to engage with their services and educational content. This redesign positions Indelible Consulting as a modern, client-focused consulting firm, ready to meet the needs of their growing client base.
PCPI Services is dedicated to safeguarding the sanctity of homes and businesses, providing exceptional quality for services including mold remediation, reconstruction and emergency services.
The Challenge:
With nearly two dozen years in business PCPI Services faced the challenge of reaching and connecting with potential clients due to a minimal website and variable online presence. With businesses and property owners turning to the internet to find maintenance and improvement solutions, the need for a strong digital presence became apparent.
Our Custom Solutions:
Understanding the unique needs of PCPI Services and its clients, we developed a comprehensive digital strategy to enhance the company’s online presence and reach. Our goal was to create a mobile-friendly website that not only showcased PCPI Services’ expertise but also provided an intuitive user experience for potential clients.
Key Features:
1. Interactive Service Map: Their website features an interactive map that allows users to explore the areas PCPI served throughout the country. Users can easily click on their region or move the map to view where PCPI Services has impacted communities by restoring businesses and their facilities.
2. Custom Video Content: We produced a custom promotional video to highlight PCPI Services’ range of services and the quality of their work. This video gives a clear explanation of their incredible capabilities and an immersive representation of the services offered and results they can expect.
3. Mobile-Friendly Website: Design Theory developed a 5-page mobile-friendly website that provides essential information about PCPI Services, including services, portfolio, and contact information. The website is designed to be easy to navigate on any device, ensuring a seamless user experience for potential clients.
4. Google My Business: Design Theory worked with PCPI Services to clean up multiple Google business listings, consolidating their online presence. This allows for the tracking of data points and the all-too-neglected practice of requesting Google reviews for social proof.
By implementing these custom solutions, Design Theory able to significantly enhance PCPI Services’ digital presence and reach, making it easier for various businesses to access high-quality maintenance and restoration solutions for their properties.
Ugo Digrazia Heating & Cooling is a family owned small business with decades of history on two continents.
The Challenge
Ugo Digrazia Heating & Cooling, a reputable business in the HVAC industry, faced an unexpected and daunting challenge. They had previously collaborated with a different design agency to establish their online presence. However, after a prolonged period of no communication from the agency, the worst-case scenario occurred: their entire website vanished. This not only disrupted their online visibility but also affected their customer interactions, inability to reach out for customer support, and potential new business opportunities.
Our Custom Solution
We understand the importance of a business’s online presence and the urgency of restoring it. Here’s how we tackled the challenge:
- Immediate Response: Recognizing the urgency, we swiftly set up a temporary landing page. This ensured that ongoing visitors and customers of Ugo Digrazia Heating & Cooling were informed about the ongoing website reconstruction. Additionally, we incorporated a support request form, allowing customers to reach out for services during the interim.
- Archived Content Retrieval: Our team delved into extensive research and was able to source some of the lost content from archives. This was a crucial step in ensuring that the essence and brand identity of Ugo Digrazia Heating & Cooling remained intact in the rebuilt website.
- Rapid Rebuild: Leveraging our expertise and resources, we managed to reconstruct the entire website in under two weeks. This swift turnaround minimized the potential business disruptions for Ugo Digrazia Heating & Cooling.
Key Features
- Custom Web Forms: Recognizing the diverse needs of HVAC customers, we integrated custom web forms tailored for specific service request types. This streamlined the customer request process and allowed Ugo Digrazia Heating & Cooling to respond more efficiently.
- Responsive Design: In today’s digital age, users access websites from a myriad of devices. We ensured that the new website was fully responsive, providing a seamless experience whether accessed from a desktop, tablet, or mobile device.
- Google Analytics 4 Integration: To prepare this client for their future digital marketing endeavors, we installed and configured Google Analytics 4. This will empower them to make data-driven decisions based on visitor metrics, optimizing their marketing strategies.
The unexpected loss of Ugo Digrazia Heating & Cooling’s website was undoubtedly a setback. However, with our expertise and commitment, we not only restored their online presence but also enhanced it, setting them up for future success.
