Move with Dr. B

Move with Dr. B

Move with Dr. B: Where Physical Therapy Meets Empowered Living

The Vision

Move with Dr. B is a physical therapy and wellness brand rooted in transformation—physically, emotionally, and professionally. Located in Orlando, Florida, Dr. B offers personalized programs that help individuals move past limitations and reclaim confidence through expert therapy and guided wellness. With a passionate, client-centered approach and a “Love Your Life” mantra, the brand needed a digital presence that embodied its warmth, accessibility, and action-oriented philosophy.

That’s where Design Theory came in.

Key Features

To capture the spirit of Move with Dr. B, Design Theory developed a strategic landing page with built-in ecommerce, optimized for conversion and community building. The layout and messaging were carefully crafted to mirror Dr. B’s in-person energy—professional yet deeply personal, with clear, compelling calls to action.

Conversion-Focused Landing Page

  • Created a modern, mobile-friendly landing page optimized for lead generation and client onboarding.
  • Strategically placed CTAs like “Get Started Today” and “Start Free for Your First Month” to maximize conversions.
  • Integrated custom forms to collect names, emails, and program preferences for targeted follow-up.

Custom Program Breakdown

  • Designed sections that clearly communicate each program’s value—such as One on One VIP Therapy, PT Wellness, and the 30 Jump Start—so users can quickly self-select the path that fits their journey.
  • Highlighted transformation language and actionable program features to resonate with health-conscious individuals.

Ecommerce + Zero Barrier Entry

  • Set up ecommerce functionality to allow direct online program enrollment, with $0 initiation to encourage trial and build trust.
  • Designed checkout pathways that aligned with Dr. B’s “remove the barriers” approach—making the first step easy and empowering.

Testimonials + Trust Building

  • Designed layout sections that pair emotional storytelling with professional results to drive home the benefits.

Brand Photography & Visual Storytelling

  • Used custom imagery throughout the site to create visual consistency, warmth, and approachability.

Location, Hours & Contact Integration

  • Included vital business info—location, office hours, contact form, and call-to-action for a free trial using a local promo code—to boost engagement and reduce friction for potential clients.

The Impact

Move with Dr. B now has a polished, high-performing landing page that gives patients a simple way to access services and start their wellness journey. The strategic blend of conversion-driven design, ecommerce setup, and email capture ensures continued growth, stronger engagement, and a foundation for future expansion into online learning or membership-based services. This launch positions Move with Dr. B to serve a broader audience and redefine how people experience physical therapy from home.

House of Mastery

House of Mastery

House of Mastery: Elevating Branding & Digital Presence

The Vision

House of Mastery, a luxury content studio, event venue, and wellness sanctuary in Downtown Orlando, needed a digital platform that reflected its premium aesthetic and multifaceted offerings. Designed for entrepreneurs, creatives, and beauty professionals, the goal was to create an engaging website that showcases its services, facilitates online bookings, and positions the brand as a hub for creativity, business growth, and wellness.

Key Features

To achieve this, Design Theory developed a visually captivating and highly functional website with a seamless user experience. Here’s how we brought the vision to life:

A Premium Digital Experience

  • Designed a sleek and modern website layout that embodies the elegance and sophistication of House of Mastery.
  • Integrated a user-friendly navigation system for effortless browsing of services, events, and membership opportunities.
  • Developed a responsive design that delivers an optimal experience across desktop, tablet, and mobile devices.

Streamlined Booking & Engagement

  • Implemented a robust online booking system, allowing users to reserve studio sessions, event spaces, and wellness services with ease.
  • Created dedicated landing pages for upcoming workshops, classes, and special events to enhance visibility and engagement.
  • Integrated calls to action throughout the site, directing visitors to book services, view pricing, and RSVP for events.

Showcasing Expertise & Community

  • Highlighted House of Mastery’s industry-leading professionals through a curated “Meet the Masters” section.
  • Developed an interactive portfolio to feature the exclusive rotating art gallery and showcase local and international artists.
  • Created an events section promoting the grand opening and future community gatherings to foster networking and collaboration.

SEO-Optimized for Maximum Visibility

  • Conducted comprehensive keyword research and on-page SEO optimization to improve search rankings and attract the right audience.
  • Developed content structured for Google indexing, enhancing discoverability for entrepreneurs and business owners searching for premium event spaces and content studios in Orlando.
  • Implemented metadata strategies to align with local search trends and industry-specific queries.

The Impact

With a visually stunning, high-performing website, House of Mastery now has a powerful digital presence that mirrors its luxurious in-person experience. The seamless booking system, dynamic service pages, and optimized content strategy ensure increased online visibility, engagement, and conversion rates. This platform not only elevates brand authority but also positions House of Mastery as a go-to destination for professionals looking to master their craft, connect, and grow.