PCPI Services

PCPI Services

PCPI Services is dedicated to safeguarding the sanctity of homes and businesses, providing exceptional quality for services including mold remediation, reconstruction and emergency services.

The Challenge:

With nearly two dozen years in business PCPI Services faced the challenge of reaching and connecting with potential clients due to a minimal website and variable online presence. With businesses and property owners turning to the internet to find maintenance and improvement solutions, the need for a strong digital presence became apparent.


Our Custom Solutions:

Understanding the unique needs of PCPI Services and its clients, we developed a comprehensive digital strategy to enhance the company’s online presence and reach. Our goal was to create a mobile-friendly website that not only showcased PCPI Services’ expertise but also provided an intuitive user experience for potential clients.


Key Features:

1. Interactive Service Map: Their website features an interactive map that allows users to explore the areas PCPI served throughout the country. Users can easily click on their region or move the map to view where PCPI Services has impacted communities by restoring businesses and their facilities.
2. Custom Video Content: We produced a custom promotional video to highlight PCPI Services’ range of services and the quality of their work. This video gives a clear explanation of their incredible capabilities and an immersive representation of the services offered and results they can expect.
3. Mobile-Friendly Website: Design Theory developed a 5-page mobile-friendly website that provides essential information about PCPI Services, including services, portfolio, and contact information. The website is designed to be easy to navigate on any device, ensuring a seamless user experience for potential clients.
4. Google My Business: Design Theory worked with PCPI Services to clean up multiple Google business listings, consolidating their online presence. This allows for the tracking of data points and the all-too-neglected practice of requesting Google reviews for social proof.

By implementing these custom solutions, Design Theory able to significantly enhance PCPI Services’ digital presence and reach, making it easier for various businesses to access high-quality maintenance and restoration solutions for their properties.

Your Hometown Handyman

Your Hometown Handyman

Your Hometown Handyman is a premier handyman service located in the heart of Brevard County, Central Florida. Owned and operated by Ian, a highly skilled professional with years of experience, the business has carved a niche for itself by offering unparalleled services to the local community.

The Challenge:

Despite having a strong local reputation, Your Hometown Handyman lacked a digital presence that truly reflected the quality and breadth of services offered. The challenge was to design a website that not only showcased Ian’s expertise but also provided an intuitive user experience for potential clients to understand the range of services available based on specific rooms in their homes.

Our Custom Solutions:

Our approach took a holistic understanding from the client and the target customers to understand the unique needs of this new website would adequately provide resources to. The result was a website that was both functional, easy to navigate, and visually appealing.

Key Features:

  1. Interactive Home Map: This innovative feature allows users to select rooms within their home on a virtual map. Upon selection, the website dynamically displays the services available for that specific room. This not only provides clarity but also helps potential clients visualize the solutions they might need.
  2. Google Reviews Integration: Trust is paramount in the handyman industry. By showcasing recent Google Reviews directly on the website, new visitors can immediately gauge the quality of service and the trustworthiness of Your Hometown Handyman.
  3. Before and After Gallery: A picture speaks a thousand words. The website features a gallery of recent projects, complete with before and after photos. This not only showcases the transformative power of Ian’s work but also provides potential clients with tangible examples of what can be achieved.
  4. Featured Videos: We filmed, edited, and published custom promotional videos that give a brief view of the brand, the owner Ian, and his professionalism. These videos can be used not just on the website but also in digital marketing projects.