PCPI Services is dedicated to safeguarding the sanctity of homes and businesses, providing exceptional quality for services including mold remediation, reconstruction and emergency services.
The Challenge:
With nearly two dozen years in business PCPI Services faced the challenge of reaching and connecting with potential clients due to a minimal website and variable online presence. With businesses and property owners turning to the internet to find maintenance and improvement solutions, the need for a strong digital presence became apparent.
Our Custom Solutions:
Understanding the unique needs of PCPI Services and its clients, we developed a comprehensive digital strategy to enhance the company’s online presence and reach. Our goal was to create a mobile-friendly website that not only showcased PCPI Services’ expertise but also provided an intuitive user experience for potential clients.
Key Features:
1. Interactive Service Map: Their website features an interactive map that allows users to explore the areas PCPI served throughout the country. Users can easily click on their region or move the map to view where PCPI Services has impacted communities by restoring businesses and their facilities.
2. Custom Video Content: We produced a custom promotional video to highlight PCPI Services’ range of services and the quality of their work. This video gives a clear explanation of their incredible capabilities and an immersive representation of the services offered and results they can expect.
3. Mobile-Friendly Website: Design Theory developed a 5-page mobile-friendly website that provides essential information about PCPI Services, including services, portfolio, and contact information. The website is designed to be easy to navigate on any device, ensuring a seamless user experience for potential clients.
4. Google My Business: Design Theory worked with PCPI Services to clean up multiple Google business listings, consolidating their online presence. This allows for the tracking of data points and the all-too-neglected practice of requesting Google reviews for social proof.
By implementing these custom solutions, Design Theory able to significantly enhance PCPI Services’ digital presence and reach, making it easier for various businesses to access high-quality maintenance and restoration solutions for their properties.
Ugo Digrazia Heating & Cooling is a family owned small business with decades of history on two continents.
The Challenge
Ugo Digrazia Heating & Cooling, a reputable business in the HVAC industry, faced an unexpected and daunting challenge. They had previously collaborated with a different design agency to establish their online presence. However, after a prolonged period of no communication from the agency, the worst-case scenario occurred: their entire website vanished. This not only disrupted their online visibility but also affected their customer interactions, inability to reach out for customer support, and potential new business opportunities.
Our Custom Solution
We understand the importance of a business’s online presence and the urgency of restoring it. Here’s how we tackled the challenge:
- Immediate Response: Recognizing the urgency, we swiftly set up a temporary landing page. This ensured that ongoing visitors and customers of Ugo Digrazia Heating & Cooling were informed about the ongoing website reconstruction. Additionally, we incorporated a support request form, allowing customers to reach out for services during the interim.
- Archived Content Retrieval: Our team delved into extensive research and was able to source some of the lost content from archives. This was a crucial step in ensuring that the essence and brand identity of Ugo Digrazia Heating & Cooling remained intact in the rebuilt website.
- Rapid Rebuild: Leveraging our expertise and resources, we managed to reconstruct the entire website in under two weeks. This swift turnaround minimized the potential business disruptions for Ugo Digrazia Heating & Cooling.
Key Features
- Custom Web Forms: Recognizing the diverse needs of HVAC customers, we integrated custom web forms tailored for specific service request types. This streamlined the customer request process and allowed Ugo Digrazia Heating & Cooling to respond more efficiently.
- Responsive Design: In today’s digital age, users access websites from a myriad of devices. We ensured that the new website was fully responsive, providing a seamless experience whether accessed from a desktop, tablet, or mobile device.
- Google Analytics 4 Integration: To prepare this client for their future digital marketing endeavors, we installed and configured Google Analytics 4. This will empower them to make data-driven decisions based on visitor metrics, optimizing their marketing strategies.
The unexpected loss of Ugo Digrazia Heating & Cooling’s website was undoubtedly a setback. However, with our expertise and commitment, we not only restored their online presence but also enhanced it, setting them up for future success.
This project and company started out of a personal need, and quickly grew to a successful business providing medical transportation services to the Central Florida area. This website project was not just informational, but also functional for hospitals, doctor’s offices, and other medical service agencies to procure transportation including those with special needs like stretchers and wheelchairs. The user experience was designed to be easy to navigate and easy to find common information like contact numbers and service offerings. We’re happy to have played a role in this project as well as in other marketing and process management efforts that all help make this company a success.
