Move with Dr. B: Where Physical Therapy Meets Empowered Living
The Vision
Move with Dr. B is a physical therapy and wellness brand rooted in transformation—physically, emotionally, and professionally. Located in Orlando, Florida, Dr. B offers personalized programs that help individuals move past limitations and reclaim confidence through expert therapy and guided wellness. With a passionate, client-centered approach and a “Love Your Life” mantra, the brand needed a digital presence that embodied its warmth, accessibility, and action-oriented philosophy.
That’s where Design Theory came in.
Key Features
To capture the spirit of Move with Dr. B, Design Theory developed a strategic landing page with built-in ecommerce, optimized for conversion and community building. The layout and messaging were carefully crafted to mirror Dr. B’s in-person energy—professional yet deeply personal, with clear, compelling calls to action.
Conversion-Focused Landing Page
- Created a modern, mobile-friendly landing page optimized for lead generation and client onboarding.
- Strategically placed CTAs like “Get Started Today” and “Start Free for Your First Month” to maximize conversions.
- Integrated custom forms to collect names, emails, and program preferences for targeted follow-up.
Custom Program Breakdown
- Designed sections that clearly communicate each program’s value—such as One on One VIP Therapy, PT Wellness, and the 30 Jump Start—so users can quickly self-select the path that fits their journey.
- Highlighted transformation language and actionable program features to resonate with health-conscious individuals.
Ecommerce + Zero Barrier Entry
- Set up ecommerce functionality to allow direct online program enrollment, with $0 initiation to encourage trial and build trust.
- Designed checkout pathways that aligned with Dr. B’s “remove the barriers” approach—making the first step easy and empowering.
Testimonials + Trust Building
- Designed layout sections that pair emotional storytelling with professional results to drive home the benefits.
Brand Photography & Visual Storytelling
- Used custom imagery throughout the site to create visual consistency, warmth, and approachability.
Location, Hours & Contact Integration
- Included vital business info—location, office hours, contact form, and call-to-action for a free trial using a local promo code—to boost engagement and reduce friction for potential clients.
The Impact
Move with Dr. B now has a polished, high-performing landing page that gives patients a simple way to access services and start their wellness journey. The strategic blend of conversion-driven design, ecommerce setup, and email capture ensures continued growth, stronger engagement, and a foundation for future expansion into online learning or membership-based services. This launch positions Move with Dr. B to serve a broader audience and redefine how people experience physical therapy from home.
