Luna Jean Mary, a driven entrepreneur and business coach, approached Design Theory with the goal of creating a robust personal brand website that would serve as both a digital home for her brand and a dynamic resource for her target audience—aspiring and current women business owners. Luna’s vision included a strong, professional brand presence that could effectively showcase her services, drive sales of her eBook Blueprint for 7-Figure Business Success, and convert visitors into coaching clients or franchise partners. She needed a clean, engaging website that would streamline the client journey, encourage application submissions, and allow users to explore and purchase services tailored to their needs.
Our Custom Solutions
To bring Luna’s vision to life, we crafted a custom, multi-functional website that aligns with her brand’s ethos and provides a clear pathway for user engagement and conversion. We started with a high-impact homepage that introduced Luna’s unique value proposition, presenting her expertise and services in a way that resonates with ambitious female entrepreneurs. The site included a dedicated eBook sales page with persuasive copy and seamless checkout options, and a detailed Client Application page featuring an intuitive form for visitors to select from three specialized services: Leadership & Coaching, Business Start-Up, and Beauty Franchising. We also optimized the website for mobile responsiveness and implemented clear, action-oriented navigation to ensure a seamless user experience across devices.
Key Features
1.Branded Design and Messaging: A visually engaging design that represents Luna’s personality and brand values while appealing to her target audience of aspiring women entrepreneurs.
2.Dedicated eBook Sales Page: A high-conversion sales page to drive eBook purchases, complete with compelling copy, integrated checkout, and a visually engaging layout.
3.Client Application Form: An easy-to-use application form that lets visitors choose their desired service, ensuring clear data capture and streamlined onboarding for Luna’s team.
4.Mobile-Optimized and User-Friendly Navigation: Designed with mobile users in mind, the site delivers a smooth experience on all devices, making it easy for users to explore and take action.
Outcome
The completed website has significantly enhanced Luna Jean Mary’s online presence, serving as a centralized hub for her services and resources. The eBook sales page has been instrumental in increasing digital sales, while the Client Application form has streamlined the onboarding process, connecting more leads to Luna’s services than before. By creating a site that is both user-friendly and tailored to Luna’s brand identity, Design Theory successfully delivered a digital experience that has boosted engagement, strengthened her brand authority, and paved the way for future growth in her coaching and franchising business.
This structured case study highlights the key steps and benefits that Design Theory provided in achieving Luna’s goals for a cohesive and engaging brand presence online.
The Challenge:
Connect EMDR faced the challenge of providing a seamless user experience across its various online platforms. Their existing system required users to log in multiple times to access different services, leading to frustration and decreased user engagement. With an increasing number of users and services, it was essential for Connect EMDR to streamline the authentication process and enhance security.
Our Custom Solutions:
Understanding the specific needs of Connect EMDR and its user base, Design Theory implemented a Single Sign-On (SSO) solution. Our goal was to enable users to access all Connect EMDR services with one set of login credentials, improving user experience and security.
Key Features:
- Single Sign-On (SSO) Implementation: We integrated an SSO solution that allows users to log in once and access multiple Connect EMDR services without needing to re-enter their credentials. This streamlined process significantly enhances user convenience and engagement.
- Enhanced Security: The SSO implementation uses industry-standard protocols (examples of this are SAML, OAuth, and OpenID Connect) to ensure secure authentication across all platforms. This reduces the risk of security breaches and provides a safer environment for users.
- Seamless User Experience: By simplifying the login process, users can now navigate between different services without remembering multiple credentials, increasing satisfaction and reducing dropout rates. This cohesive experience encourages users to fully engage with Connect EMDR’s offerings.
- Brand Integration: The SSO solution is fully integrated with Connect EMDR’s brand identity, ensuring a consistent and professional appearance across all digital touchpoints. This reinforces brand recognition and trust.
- Scalability: Our SSO solution is designed to scale with Connect EMDR’s growing user base and expanding services, ensuring long-term functionality and reliability.
Outcome:
By implementing these custom solutions, Design Theory significantly enhanced Connect EMDR’s digital ecosystem. The new SSO system not only improves user satisfaction by providing a seamless login experience but also strengthens security across all platforms. This positions Connect EMDR as a forward-thinking, user-centric organization, ready to meet the needs of its expanding user base with improved efficiency and security.
The Challenge:
Indelible Consulting faced the challenge of modernizing its online presence. Their original website, built on WIX, lacked the contemporary design elements and functionality needed to effectively engage clients. With an expanding portfolio of consulting services, it became crucial for Indelible Consulting to present a professional and user-friendly online experience.
Our Custom Solutions:
Understanding the specific needs of Indelible Consulting and its clients, we embarked on a comprehensive redesign project. Our primary objective was to create a modern, visually appealing website on WordPress, incorporating the company’s brand color scheme and enhanced content. Additionally, we custom-built a Learning Management System (LMS) to facilitate the delivery of their educational courses.
Key Features:
- Modern WordPress Design: We developed a sleek and modern WordPress website that aligns with Indelible Consulting’s brand identity. The new design includes updated content, intuitive navigation, and visually appealing elements to engage visitors.
- Learning Management System (LMS): A custom-built LMS was integrated into the website, offering four courses that clients can purchase, consume, and complete through a full self-service process. This LMS ensures a seamless educational experience, enabling clients to access valuable content at their convenience.
- Enhanced User Experience: The redesigned website is optimized for user experience, featuring clear calls to action, easy navigation, and a responsive design that works flawlessly on all devices. This ensures that potential clients have a positive and engaging experience when visiting the site.
- Brand Color Scheme: The website design incorporates Indelible Consulting’s brand color scheme, ensuring consistency across all digital touchpoints and reinforcing brand recognition.
Outcome:
By implementing these custom solutions, Design Theory significantly enhanced Indelible Consulting’s digital presence. The new website not only showcases their consulting expertise but also provides an intuitive platform for clients to engage with their services and educational content. This redesign positions Indelible Consulting as a modern, client-focused consulting firm, ready to meet the needs of their growing client base.
