Treats By Journey: Strengthening Brand Identity & Customer Engagement
The Vision
Treats By Journey, a handcrafted dessert brand, sought to refine its branding, improve online visibility, and establish a strong marketing foundation to attract and retain customers. The goal was to create a cohesive brand experience, optimize searchability, and develop a strategy for promoting their baking classes while increasing engagement.
Key Features
To achieve this, Design Theory focused on refining the brand’s foundation while optimizing digital marketing efforts. Here’s how we did it:
- Bringing the Brand to Life
- Designed brand templates to ensure a cohesive and professional look across marketing materials.
- Developed a custom “What We Offer” flyer to clearly communicate products and services to customers.
- Organized and executed a customized brand photo shoot, including model selection, to create high-quality visuals that authentically represent the brand.
- Enhancing Online Visibility
- Implemented on-page SEO strategies to improve search rankings and make the website more discoverable.
- Developed a plan plan to monitor and edit keywords based on analytics.
- Campaign Strategy for Selling Classes
- Created a structured marketing plan to promote Treats By Journey’s baking classes effectively.
- Outlined messaging and promotional tactics to increase class sign-ups and brand engagement.
The Impact
With a polished brand identity, professional photography, and a strategic marketing foundation, Treats By Journey is now well-positioned to expand its reach, enhance customer engagement, and drive conversions. The combination of strong branding, SEO improvements, and targeted marketing efforts has set the stage for long-term growth and success.
