Michael Preacely – Baritone: Website Redesign
The Vision
Dr. Michael Preacely is an accomplished performer whose brand and digital presence needed a refresh to reflect his continued growth, visibility, and bookings. As a vocal artist with major performance credits and a national following, Michael sought a website that better reflected his accomplishments while remaining easy to update with new content. Design Theory was brought in to reimagine the website through a clean, modern lens—one that showcases professionalism, energy, and creative elegance.
Key Features
To elevate the Michael Preacely brand, Design Theory delivered a visually rich, conversion-ready site focused on performance highlights, event promotion, and personal connection. The result is a platform that balances artistic storytelling with clear, intuitive design.
Rebranding Strategy + Visual Storytelling
We began with a strategy session to align Michael’s rebranding vision with website goals, choosing bold photography, typography, and layout elements that command attention and reflect the prestige of his career.
Homepage + Events Integration
- Full-width hero section featuring an immersive image
- Slider highlighting upcoming events, with a calendar view and full list option
- Thumbnails linking to past performances and highlight reels
- A short, impactful bio paired with an updated headshot to establish credibility quickly
About & Accolades
- About page expanded to include awards, media mentions, accreditations, and testimonials
- Carousel-style slider for notable reviews and audience praise
- Journal (blog) module for behind-the-scenes updates, thoughts, and media
Content Management + Support
- WordPress CMS configured for ease of updates, allowing Michael to post new events monthly
- Scalable backend setup for future expansion of event content, blog posts, and visual media
The Impact
Michael Preacely’s redesigned website now reflects the gravitas of his performances and professional journey. The elegant new site showcases events, accolades, and media coverage, positioning him for larger opportunities and growing audience engagement. With a platform that’s easy to manage and built to scale, Michael’s digital stage is set for years to come.
