Luna Jean Mary, a driven entrepreneur and business coach, approached Design Theory with the goal of creating a robust personal brand website that would serve as both a digital home for her brand and a dynamic resource for her target audience—aspiring and current women business owners. Luna’s vision included a strong, professional brand presence that could effectively showcase her services, drive sales of her eBook Blueprint for 7-Figure Business Success, and convert visitors into coaching clients or franchise partners. She needed a clean, engaging website that would streamline the client journey, encourage application submissions, and allow users to explore and purchase services tailored to their needs.
Our Custom Solutions
To bring Luna’s vision to life, we crafted a custom, multi-functional website that aligns with her brand’s ethos and provides a clear pathway for user engagement and conversion. We started with a high-impact homepage that introduced Luna’s unique value proposition, presenting her expertise and services in a way that resonates with ambitious female entrepreneurs. The site included a dedicated eBook sales page with persuasive copy and seamless checkout options, and a detailed Client Application page featuring an intuitive form for visitors to select from three specialized services: Leadership & Coaching, Business Start-Up, and Beauty Franchising. We also optimized the website for mobile responsiveness and implemented clear, action-oriented navigation to ensure a seamless user experience across devices.
Key Features
1.Branded Design and Messaging: A visually engaging design that represents Luna’s personality and brand values while appealing to her target audience of aspiring women entrepreneurs.
2.Dedicated eBook Sales Page: A high-conversion sales page to drive eBook purchases, complete with compelling copy, integrated checkout, and a visually engaging layout.
3.Client Application Form: An easy-to-use application form that lets visitors choose their desired service, ensuring clear data capture and streamlined onboarding for Luna’s team.
4.Mobile-Optimized and User-Friendly Navigation: Designed with mobile users in mind, the site delivers a smooth experience on all devices, making it easy for users to explore and take action.
Outcome
The completed website has significantly enhanced Luna Jean Mary’s online presence, serving as a centralized hub for her services and resources. The eBook sales page has been instrumental in increasing digital sales, while the Client Application form has streamlined the onboarding process, connecting more leads to Luna’s services than before. By creating a site that is both user-friendly and tailored to Luna’s brand identity, Design Theory successfully delivered a digital experience that has boosted engagement, strengthened her brand authority, and paved the way for future growth in her coaching and franchising business.
This structured case study highlights the key steps and benefits that Design Theory provided in achieving Luna’s goals for a cohesive and engaging brand presence online.
