Kann Broadcast Talent Coaching: Helping Broadcasters Shine On-Air
The Vision
Kann Broadcast Talent Coaching (KBTC) was ready to establish its online presence with a brand-new website that reflected its mission—helping broadcasters elevate their presence and performance. They needed a platform that felt professional yet inviting, one that would introduce their coaching expertise while making it easy for potential clients to take the next step. The goal? A clean, engaging site designed to inform, inspire action, and create a seamless experience for booking sessions, learning about the team, and exploring their coaching tiers.
Key Features
Since this was KBTC’s first website, we focused on building a strong foundation with an intuitive, visually compelling experience. Here’s how we did it:
- Bringing the Brand to Life:
We created a cohesive aesthetic using KBTC’s signature teal, pink, and blue color scheme. The Montserrat font added a clean, modern touch, ensuring a polished and professional look. - Designing the About Page:
To establish KBTC’s identity, we crafted a visually engaging About page featuring a subtle, faded camera background—instantly connecting visitors to the broadcast world. - Showcasing the Coaching Tiers:
- Developed a structured “Investment Levels” section featuring Base, Peak, and Summit coaching programs, with mini mountain range graphics symbolizing career growth.
- Highlighted the Quick Climb option with a bold yellow graphic and a “Free Consult” button for easy scheduling.
- Building a Dynamic Coaches Page:
- Featured KBTC’s expert coaching team with aligned images for a sleek, professional look.
- Added a slider feature to allow for easy expansion as the team grows.
- Used a mountain range background to reinforce the journey of professional development.
- Contact Page Optimization:
- Designed an engaging call-to-action header: “Get in Line to Elevate!”
- Included a streamlined contact form with key fields for effective lead capture.
The Impact
With a brand-new website tailored to its mission, KBTC now has a strong digital presence that seamlessly connects broadcasters with expert coaching. The user-friendly design, clear navigation, and strategic calls-to-action make engagement effortless, encouraging visitors to explore offerings and take action. By blending strong branding with a smooth user experience, KBTC is now well-positioned to support broadcasters in honing their craft and excelling on-air.
