On Tuesday, Bess and I hosted our weekly Blab and our host was Joshua C. Johnson. He reveals himself as the owner of the funny yet really effective Instagram account of @OrlandoKingCobra. About a month ago or so there was a king cobra snake that got away from its owner. After a few days of it being missing I noticed a parody Instagram account with this snake head and how he’s making his way around town. You can catch up on all the funny images and things here.

While this was all funny to read and get updates on, there were a LOT of really good marketing lessons that Joshua learned and observed while managing this account. He shares all of that and more in this replay.

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