Over the years of networking and working in Orlando’s design community, I’ve met and befriended a lot of people. One of those is Carol Gann. She’s one of the sweetest people you’ll meet with a wealth of information for people in small businesses looking to create a web presence.
Question 1: In your option, what’s the biggest value a small business would appreciate with managed hosting?
Managed website security and updates enable the small business owner to manage their online marketing. The Internet is not a stable environment. A WordPress website needs maintenance just like a home or car. Any number of things can go wrong in a hosting environment. The benefit of managed care is the small business owner doesn’t need to be concerned with their website getting hacked or becoming data corrupted. This saves them time and money.
Question 2: What do you do to educate your customers about their WordPress websites?
We teach clients how to use their WordPress websites to get customers attention through inbound marketing by blogging and list management. We empower clients by teaching them to create their own lead and funnel pages. We’re in the process of developing MasteryWP an online education system with these goals. We turn WordPress into a CRM and teach them how to effectively use it. We create custom Google and Bing analytics to track marketing campaigns. We also give consultation to develop an online marketing plan.
Question 3: Whats the most challenging aspect of a firm that most of your clients wouldn’t know from the outside looking in?
As an older woman in a predominately male industry and of small stature, with a soft voice, I think it is harder for me to gain trust and respect; until I talk with people to develop a relationship. I think most people are surprised by my level of expertise and I work hard as a lifetime learner. I embrace the WordPress Community with open source principles and the code of conduct. This community has equal opportunity for everyone. Open Source Citizenship is friendly, safe, welcoming, and truly open for everyone. I wish the whole would value and follow Open Source Citizenship principles.
For more from Carol, be sure to visit her website Orlando Web Wizard and see all the services offered. Stay tuned for more quick interviews with other business professionals.
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