In high school we all wanted to be liked…to be accepted by a group of people as part of their “in-crowd”. You remember…the cool kids who seemed to rule the hallways while others salivated at the double-dutch opportunity to laugh at one of their jokes or be thrown just a nod of acknowledgement. As adults in the business world (most of us anyway unless you are a 20 year-old Zuckerberg wiz kid), we aren’t all that different. We enjoy rubbing elbows with the “movers & shakers” in an effort to acquire business connections that will hopefully profit us in relationship and in contribution to our wallets.
It’s in these efforts that we come to understand and implement strategies to be liked, which easily translates into the business marketing forum to obtain business relationships…profitable ones hopefully. In the world of Social Media, especially on Facebook, we come to understand on a more global level, the Power of Like. If you are not on Facebook-well golly gee willacurs you should be. Why?
#1- it’s free. In a world where next to nothing is this is 100% gratis!
#2 – much like blogging and having a business website; it gives you UNLIMITED, GLOBAL access to people and other businesses. Many people/businesses are now searching Facebook for products/services in lieu of traditional worldwide web searches.
#3 – many businesses on Facebook are already “Liked” (or unfortunately Disliked) and have reviews/comments on their pages which makes their business report card accessible in a glance.
#4 – again, it’s free. No marketing budget needed.
Do you really need more persuasion? If so, here’s an elementary concept taught outside high school hallways in the game of real business life…
In the world of Social Media…Like=Relationships & Revenues
And thanks to Mark Z-that’s the Power of Like