Magic, color, design; all together in the World Cup 2014

Have you been living, with every moment of this World Cup? I’ve been, I got my heartbroken a couple times, had my shares of glory and my deep, intense conversation after each game.

There’s another side of the World Cup that also fascinates me, the designs; the talent behind the sport, the magic that lives behind this world class event. If you read my last post, Designing for the World Cup I shared a bit of the basic logo design for the event; but today I will share what amazing designers had been doing around the world to showcase the FIFA World Cup 2014.

1.  I love this one!

32 | 64 | 90 is an international creative showcase, featuring a curated group of 32 creatives from the 32 competing countries in this year’s World Cup. Representing their national teams, the creatives will produce original 90 minute artworks that document their nation’s journey through the tournament. After each match, the artworks by creatives from the two competing nations are presented side by side documenting their team’s performance and fortunes. Match by match, in victory and defeat, triumph and disaster, the collected images from the 64 matches in the tournament will provide a unique creative expression of the ‘World Cup muse’ as it has visited each team, each country and each creative. See the amazing images here.

imagegenimagegen (1)

2.  Is your favorite here?

The League of Extraordinary Gentlemen is an homage, a tribute to those football heroes. Digitally Inspired Media have created a series of exclusive posters for the star contenders of the World Cup, inspired the titles of blockbuster films that justify the dedicated traits of each player better than the respective movies itself. To create these posters, they incorporated a cutting-edge crystal design, symbolizing the presence of a singular, strong inner core with an outer surface that is capable of transcending boundaries and achieve the impossible, much like our heroes who give everything they have for the spirit of the most beautiful game ever played. See the designs here.

ddb5eebca24e34a87eb6c3a60afd4012

3. An image for each team

ESPN commissioned Brazilian artist and graphic designer Cristiano Siqueira to create a series of uniquely designed images in celebration of the 2014 FIFA World Cup. Each piece tells a unique story of the heroes who will lead their countries on the pitch this summer along with an artistic representation of each of the 32 team nicknames. The artwork is a celebration of the unbridled passion that only the World Cup can evoke around the globe. See the posters here.

download

Have you seen any interesting design during this World Cup? What do you think about the ones showcased here?

How much attention should we pay to color?

Color is very important especially to designers. A design would certainly look empty without the element of colors. It has a great impact on a business, on marketing and even in one’s emotions. As a designer we should pay attention to the little things, especially the one which can make the design work to be perfect. Color is one of the most important part in a design. The use and selection of the right colors can give a good impression, it can even make your design emerged as a remarkable work.

Color is a sensation that is transmitted to the brain; this creates an effect on our body and especially on our own psychological attitude.

color matters function

 

Function

Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, color can even save on energy consumption.

When used well, color communicates clearly and powerfully. When not used well, it can mislead or weaken the graphic design’s message. Deliberate use of color includes determining its meaning from the beginning of the design process and carefully applying it. As a powerful form of communication, color is irreplaceable.

Meaning

Red means “stop” and green means “go.” Traffic lights send this universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions. Color Matters!

In graphic design, the meaning of color depends on its audience, not only based on personal preferences, but in cultural terms. For example, white signifies purity and innocence in Western culture, while in China, it represents death and mourning. Still, designers count on certain meanings of color being shared universally, like pastels equaling sweet and feminine, or primaries conveying boldness or appealing to children.

Some colors deliver different meanings to different professions. Green, for example, indicates profit in the financial industry, environmental-consciousness or safety to engineers, and infection to medical professionals.

color matters meaning

 

Meaning

Apply The right color choice will give a proper impression of the designs, and make sure that the colors used are true representations of your design ( logo / brand, etc.). If you are using two or three colors together in a design, just make sure the colors look harmonious.

Be practical. Use common sense and accumulated experience. Search ways in which you see color used to communicate effectively to you. Look at material, web sites, programs that you like; look at posters, maps, signs and ads that attract you, that guide you, that inform you. Learn from these, as well as those that you almost miss, those that confuse you, those that drive you away.

Study whatever you can get your hands on. The more you know, the better you will be at making better color choices or avoiding bad color choices. You will realize when you make bad color choices, because people can’t always agree on what they like, but most of the time, they agree in what they don’t like.

How much attention do you pay to the colors in your designs?

 

 

 

 

More colors; hue, saturation and value

Color is a complex concept,  can have a lot of properties; hue, saturation and value are some of the most important characteristics of color. We usually refer to colors by simple names such as red or blue. Are there more precise and descriptive ways to talk about colors? There are many terms which are used to describe colors, and often there is some confusion as to what each of the terms mean. Here I will try to explain some of the most common terms use in color theory.

HUE

Hue is somewhat synonymous to what we usually refer to as “colors”. Red, green, blue, yellow, and orange are a few examples of different hues. The different hues have different wave lengths in the spectrum. Hue is expressed as a number from 0 to 360 degrees representing hues of red (starts at 0), yellow (starts at 60), green (starts at 120), cyan (starts at 180), blue (starts at 240), and magenta (starts at 300).

SATURATION

The color is completely pure. Saturation can also be called a color’s intensity. It is a measurement of how different from pure grey the color is. Saturation is not really a matter of light and dark, but rather how pale or strong the color is. The saturation of a color is not constant, but it varies depending on the surroundings and what light the color is seen in. Saturation is the amount of gray (0% to 100%) in the color.

VALUE

Value (lightness) describes overall intensity to how light or dark a color is. It is the only dimension of color that may exist by itself. The value is a measurement of the brightness of a color. The brighter a color is, the higher is its value and the more light it emits. For instance, a vivid yellow is brighter than dark blue, therefore its value is higher than that of the blue. A good way to see the difference in the values of colors is to look at the corresponding greyscale version. Value works in conjunction with saturation and describes the brightness or intensity of the color from 0% to 100%.

The HSV scale clearly stands for “Hue, Saturation, Value.” It does a better job at visually explaining the concept of light, and it is a very useful one to comprehend, as it is what most sophisticated digital color pickers are based on (including all Adobe software). Not only do graphic designers need to understand this color construct, but fine artists do as well since digital art and rendering has become such an integral part of art processes.

HSV

Why color matters in Graphic Design?

Color is very important especially to designers. A design would certainly look empty without the element of colors. It has a great impact on a business, on marketing and even in one’s emotions. As a designer we should pay attention to the little things, especially the one which can make the design work to be perfect. Color is one of the most important part in a design. The use and selection of the right colors can give a good impression, it can even make your design emerged as a remarkable work.

Color is a sensation that is transmitted to the brain; this creates an effect on our body and especially on our own psychological attitude.

color matters function

Function

Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, color can even save on energy consumption.

When used well, color communicates clearly and powerfully. When not used well, it can mislead or weaken the graphic design’s message. Deliberate use of color includes determining its meaning from the beginning of the design process and carefully applying it. As a powerful form of communication, color is irreplaceable.

Meaning

Red means “stop” and green means “go.” Traffic lights send this universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions. Color Matters!

In graphic design, the meaning of color depends on its audience, not only based on personal preferences, but in cultural terms. For example, white signifies purity and innocence in Western culture, while in China, it represents death and mourning. Still, designers count on certain meanings of color being shared universally, like pastels equaling sweet and feminine, or primaries conveying boldness or appealing to children.

Some colors deliver different meanings to different professions. Green, for example, indicates profit in the financial industry, environmental-consciousness or safety to engineers, and infection to medical professionals.

color matters meaning

Apply

The right color choice will give a proper impression of the designs, and make sure that the colors used are true representations of your design ( logo / brand, etc.). If you are using two or three colors together in a design, just make sure the colors look harmonious.

Be practical. Use common sense and accumulated experience. Search ways in which you see color used to communicate effectively to you. Look at material, web sites, programs that you like; look at posters, maps, signs and ads that attract you, that guide you, that inform you. Learn from these, as well as those that you almost miss, those that confuse you, those that drive you away.

Study whatever you can get your hands on. The more you know, the better you will be at making better color choices or avoiding bad color choices. You will realize when you make bad color choices, because people can’t always agree on what they like, but most of the time, they agree in what they don’t like.