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The world may think this is just about making it look good; but Graphic Designers do much more than that, a good Graphic Designer can benefit your business bottom line.Good Graphic Design helps you make that important positive first impression. It gets you noticed and helps you communicate effectively with your potential clients.

Many business owners think that hiring a Graphic Designer is one advertising & marketing expense that they can avoid. Here I will show you some reason why you should not “skimp” on Design services.

  • It have to be done, why not doing correctly –  Don’t take chances that will cost you money and time, get it right the first time by using a professional Graphic Designer since the beginning.  A professional Graphic Designer knows printing and designing specifics that will help you avoid problems when printing or displaying your designs.
  • Grab their attention – When it comes to design, first impressions are everything. A Graphic Designer will help to capture the attention of your customers. Successful design will take the message that you want to share to the world and send it directly to the people you want to reach and deliver it in a way that they can receive.
  • You don’t have all the time of the world – An experienced Designer works without supervision, manages the Design process, and keeps the Client updated and involved when necessary. A graphic designer knows their field well, they can turn your ideas into reality in a short time, leaving you free to do what you do best.
  • Because money matters – If your art file is not prepared precisely the way it needs to be for printing, you may find that it will cost more to have a commercial printing company fix the art file than it would have been to simply hire a professional to prepare proper print-ready art files in the first place. Professional graphic designers are familiar with the legal part of design.  They know that it is absolutely necessary to purchase licenses for the images and typefaces that we use in projects.  Without these licenses, you could face legal action, which is not cheap.
  • Your business image is everything – We live in a society that judge the “book by the cover”, the better something looks from the outside, the more valuable it must be. A professional graphic designer can help you develop a brand that matches the quality of your products and services.  They can provide you with beautifully printed business cards and brochures.  They can design a logo that not only gets attention, gains recognition, but communicates the ideas and values behind your business.

I hope that these benefits of hiring a more experienced Graphic Designer have convinced you not to hire uncle Juan to design your marketing material. Your business’ success is hinged upon your marketing strategy, and how well that vision is executed and presented to your audience. Professional Marketing and Design is an investment that will pay off over a relatively short period of time.

When looking for a Professional Graphic Designer ask for referrals, check out portfolios and read testimonials of past clients. Design Theory is a Design Firm that works with professional Graphic and Web Designers that can help promote your brand with excellence.

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