Last week we learned what infographics are. We walked trough some basics steps in the creative process, learning why it is important to plan and research. If we don’t condense the information we can end up with more text than graphics and we also need to choose the typographic style matching our design. In order to be able to create an astonishing infographic we also need to take into consideration the following details.
Scheme your colors or working on your color schemes – colors are vital. Choose those that create great impact. Take note of color psychology, using colors that fit the topic you are working on. It doesn’t necessarily need to be colorful; some infographics use only few colors but are still effective.
Who is your audience? – infographics are popular because they constitute an easy way to tell a story. Stories are always directed to a group, select your target audience and work around it, this will make or break your purpose.
Choosing graphics – there are two kinds of graphics in infographics, Theme Graphics and Reference Graphics.
- Theme graphic is the defining visual of the design and is usually always included in the infographic, except when the infographic is more statistics based. Choosing the right theme graphic will tell you reader at a glance what knowledge you wish to share.
- Reference graphics are not mandatory in the design. They are usually icons used as visual pointers to avoid cluttering up the design when a lot of content needs to be represented. They are brilliantly capable of making numerous references using the same instance. Sometimes words aren’t even necessary if powerful reference icons are used, a practice more and more designers are using in a bid to make their infographics as word-free as possible.
Design – good design is always effective. If we speak of visuals, a good design will always hit the mark. No matter how simple your infographics are, use your creativity to make the design appealing. When we speak of design, colors, type, layout, and the use of white space, all matter. People would stare longer at an infographic, which has a good design.
With all this basic information we are almost ready to build our infographics. What other ingredients would you add to spice up yours?
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