HERO UNIVERSITY
2021 SPRING SEMESTER

FINAL EXAM
  • Answer these questions about your customer avatar:

  • Draw a 5 part Sales funnel – Fill in the following:

  • EXAMPLE

    TOP OF THE FUNNEL

    Images of Beautiful Homes on golf courses with caption stating “You can live like this”

    LEAD MAGNET

    List of new Construction Homes on Golf Course

    LEAD FOLLOWUP/NURTURE

    weekly emails with list of new construction homes. Phone calls every 2 weeks.

    SALE

    Purchase of a new home

    POST SALE FOLLOWUP

    Ask for review and request referrals
  • From Daring Greatly: “Yes, we are totally exposed when we are vulnerable. Yes, we are in the torture chamberthat we call uncertainty. And yes, we’re taking a huge emotional risk when we allow ourselves to be vulnerable. But there’s no equation where taking risks, braving uncertainty, and opening ourselves up to emotional exposure equals weakness.”

  • Drop files here or
  • COURSE IN REVIEW