typography tittle

In the last couple weeks we have learned typography terms that we commonly use and some others that never seen before. It is very important that we use them appropriately and educate our clients in the use of them, this can be the solution of misunderstandings between designers and clients.

Lets see the last post of vocabulary words for Typography.

Tracking, Kerning and Letterspacing – Tracking, kerning and letterspacing control the distance between characters. Tracking is adjusted to change the space between characters consistently across a block of text. Kerning is the reduction of space between characters, and letterspacing is the addition of space between characters.

Typeface – A typeface refers to a group of characters, such as letters, numbers, and punctuation, that share a common design or style. Times New Roman, Arial, Helvetica and Courier are all typefaces.

Type Families – The different options available within a font make up a type family. Many fonts are at a minimum available in roman, bold and italic. Other families are much larger, such as Helvetica Neue, which is available in options such Condensed Bold, Condensed Black, UltraLight, UltraLight Italic, Light, Light Italic, Regular, etc.

Weight – Refers to the heaviness of the stroke for a specific font, such as Light, Regular, Book, Demi, Heavy,Black, and Extra Bold.

Width – Refers to whether the standard typeface has been extended or compressed horizontally. The common variations are Condensed, Normal, or Extended.

X-height – The x-height is the distance between the meanline and the baseline. It is referred to as the x-height because it is the height of a lowercase “x.” This height can vary greatly between typefaces.

 X Line  – A line marking the top of those lowercase letters, such as “x”, having no ascenders. The upper boundary of x-height.

As a giveaway we will also can find below a printable card with a list and definitions of symbols, how are they use and some examples.  Feel free to press over them and print them for your personal use.

symbols 1

symbols 2



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