Magic, color, design; all together in the World Cup 2014

Have you been living, with every moment of this World Cup? I’ve been, I got my heartbroken a couple times, had my shares of glory and my deep, intense conversation after each game.

There’s another side of the World Cup that also fascinates me, the designs; the talent behind the sport, the magic that lives behind this world class event. If you read my last post, Designing for the World Cup I shared a bit of the basic logo design for the event; but today I will share what amazing designers had been doing around the world to showcase the FIFA World Cup 2014.

1.  I love this one!

32 | 64 | 90 is an international creative showcase, featuring a curated group of 32 creatives from the 32 competing countries in this year’s World Cup. Representing their national teams, the creatives will produce original 90 minute artworks that document their nation’s journey through the tournament. After each match, the artworks by creatives from the two competing nations are presented side by side documenting their team’s performance and fortunes. Match by match, in victory and defeat, triumph and disaster, the collected images from the 64 matches in the tournament will provide a unique creative expression of the ‘World Cup muse’ as it has visited each team, each country and each creative. See the amazing images here.

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2.  Is your favorite here?

The League of Extraordinary Gentlemen is an homage, a tribute to those football heroes. Digitally Inspired Media have created a series of exclusive posters for the star contenders of the World Cup, inspired the titles of blockbuster films that justify the dedicated traits of each player better than the respective movies itself. To create these posters, they incorporated a cutting-edge crystal design, symbolizing the presence of a singular, strong inner core with an outer surface that is capable of transcending boundaries and achieve the impossible, much like our heroes who give everything they have for the spirit of the most beautiful game ever played. See the designs here.

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3. An image for each team

ESPN commissioned Brazilian artist and graphic designer Cristiano Siqueira to create a series of uniquely designed images in celebration of the 2014 FIFA World Cup. Each piece tells a unique story of the heroes who will lead their countries on the pitch this summer along with an artistic representation of each of the 32 team nicknames. The artwork is a celebration of the unbridled passion that only the World Cup can evoke around the globe. See the posters here.

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Have you seen any interesting design during this World Cup? What do you think about the ones showcased here?

Designing for the World Cup 2014

The 2014 FIFA World Cup will be the 20th FIFA World Cup, an international men’s association football tournament that is scheduled to take place in Brazil from 12 June to 13 July 2014. It will be the second time that Brazil has hosted the competition, the previous being in 1950. Brazil was elected unchallenged as host nation in 2007 after the international football federation, FIFA, decreed that the tournament would be staged in South America for the first time since 1978 in Argentina, and the fifth time overall.

With this amazing event on the scope, we are definitely researching all the designs created to bring the FIFA World Cup to life. Logo, video game, ball, trophy, shirts and much more; lets discover them. The Official Logo forms the cornerstone of the event’s brand identity. From the fans to the commercial affiliates and every single piece of event merchandise, this logo represents the association with football’s flagship event and lives on long after it is over, logged in the memories of everyone involved. The winning nation’s especially.

FIFA World Cup Logos

Past World Cup Logos

Role of the logo

  • provide a strong, visual representation of both the event and the host country

Selection Process

FIFA World Cup, when FIFA and the Brazil Local Organizing Committee (LOC) had to consider how to characterize a nation as colorful and vibrant as Brazil – a country with a rich traditional cultural heritage, yet rapidly emerging as one of the world’s most modern and influential economies.
  • 25 Brazilian-based agencies submit designs for the Official Emblem of the 2014
  • over 125 submissions were received by the time of the competition’s closing date
  • reviewed by FIFA and the LOC and eventually reduced to a shortlist of designs.

Who picked the official Logo?

The task of picking the winner was awarded to a high-profile seven-strong judging panel, largely selected from the host country. 
  1. Architect Oscar Niemeyer
  2. Designer Hans Donner
  3. Supermodel Gisele Bundchen
  4. Author Paulo Coelho
  5. Singer/Actress Ivete Sangalo
  6. Football figure Ricardo Teixeira
  7. FIFA Secretary General Jérôme Valcke

 

The winner logo

When the process was completed, all the scores were added together and the winning design – created by Brazilian design agency Africa – was revealed.
  • Title: Inspiration
  • Inspiration: from an iconic photograph of three victorious hands together raising the world’s most famous trophy
  • Simbols: the portrayal of the hands is symbolic of the yellow and green hands of Brazil warmly welcoming the world to Brazil
  • Elements: victory and union
  • Colors: yellow and green
  • Typography: contemporary
  • Message: the unique bond between FIFA, the FIFA World Cup and Brazil

The message that is clear from this emblem is the idea of the unique bond between FIFA, the FIFA World Cup™ and Brazil.

What do you think about the logo? Do you like it?