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What Is A Conversion, and Why Are They Important?

by Jean Perpillant | All Posts, Marketing

You may have read headlines or seen references to lead conversions and if you're not sure what this means or even where to start, this article is for you. What is a Conversion A conversion is when a potential customer has engaged with your brand or business in some...

Increase Your Open Rates With Your Email Marketing [VIDEO]

This is a quick two minute tip on how to increase your email open rates for your newsletters. When it comes to managing your business, there's a bunch of outbound marketing efforts that you have to plan for. Email is still a great medium of transmitting information....

Remove Autofill Email Addresses in Mac Mail

If you've been using Mac Mail for at least a year, you'll acquire a lot of email addresses for people you have emailed or responded to. While many of them may not be in your Contacts list, their email addresses and names are stored in a cache of information that your...

Mental Health Awareness in High Functioning People [Featuring Ask Schellie]

I recently sat down with a long time friend of mine, Schellie Fanfan, LMHC, MS, EdS, CRE, and spoke about the challenges, emotions, and ebbs and flows of running a business. Let me tell you that she brought to light so many things that I've thought about or...

Managing a Creative Agency, Life, and a Full Time Job

Having a full time job, a family, personal life, and trying to grow a side business is not an easy life. It is doable though, and in this presentation, I give my experience of over 14 years of managing all of these and more. Managing a Creative Agency, Life, and a...